Netflix Partners Vodafone, Airtel And Videocon In India

by CXOtoday News Desk    Mar 07, 2017


US-based internet television network Netflix has announced three major strategic partnerships- with telecommunications service provider Vodafone, Direct to Home (DTH) service provider Videocon d2h and Airtel in India.

“India is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” Times of India quoted Reed Hastings, co-founder and CEO, Netflix as saying.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, and ever-improving viewing experience, and incredible joy,” he added.

Both Airtel DTH and Videocon d2h will integrate Netflix app into the set-top boxes. This will enable viewers to tune into Netflix on their televisions without using external dongles or Smart TVs.

To avail the feature, the Airtel or Videocon set-top box should have Ethernet or Wi-Fi based internet connection and the user will need to be a Netflix subscriber.

Alongside Netflix’s partnership with Vodafone will enable payment integration and allowVodafone customers to pay for their Netflix subscriptions via carrier billing, through their monthly bill or prepaid balance.