New Brands Heat Up Indian Mobile Market

by CXOtoday Staff    Oct 12, 2009

Indian mobile consumers are rapidly opening up to explore the new brands entering the country thereby increasing consolidation of such players in the Indian telecom space, says IDC India s latest study.

IDC, in its Quarterly Mobile Handsets Tracker, Q2 2009, highlights that with the new vendors numbering 26 during the quarter their contribution to the overall mobile handset shipments touched 6.3% as compared to 1.2% during the June 2008 quarter when the new vendors totaled 11.

The shipments from new players who have entered the Indian market in the last 12 to 18 months grew sixfold with 6.41 million unit sales.

"We see the market getting further crowded, especially in the lower- and mid-market segments. At the same time, an accelerated evolution of the market is at work, as the rising competition forces vendors to offer newer, richer features at attractive price points. In other words, a combo of volume and value is at work," says Deepak Kumar, associate VP, Research, IDC India.

The industry as a whole witnessed shipments of 100.9 million during the one year under consideration from June 2008 to June 2009 — a 6.7% growth from the figure of 94.6 million witnessed in June 2008.

Vendor-wise, Nokia maintained its leadership in the Indian market with a market share of 56.8% followed by Samsung s 7.7 % and LG s 5.4%.

According to Naveen Mishra, lead analyst, Communications Research, IDC India, With the mobile handsets market in India growing in volumes, device manufacturers have started focusing on niche and emerging segments based on lifestyle profiling of buyers."

Smartphone shipments during the April-June 2009 period registered 700,000 units.