NIIT launches Google-certified advanced online advertising program

by CXOtoday Staff    Sep 16, 2010

GoogleAdwordsNIITNIIT (NSE: NIITLTD), the global talent development corporation has announced the launch of an ‘Advanced Online Advertising’ program for advertising and marketing professionals in association with Google India. As part of this initiative, NIIT will offer a specially designed training program in online advertising which will be certified by Google.

The training program in online advertising has been designed and customized to equip the Indian advertising and marketing professional with better understanding of Google’s global advertising program Google AdWords. The program content and module outline has been designed by experts from Google and will cover all aspects of search engine marketing, measuring and optimizing online campaigns.

Sridhar Seshadri, head of Online Sales Google India, said “With NIIT’s pan-India reach and professional world class set up, we are aiming to provide an easy avenue for young marketing and advertising professional to attain the skill set required to excel in their chosen field as online advertising goes mainstream.”

As a unique feature, the professionals will be pre-allotted an advertising budget to formulate live campaigns, so that they have rich hands- on experience even while they are undergoing training. The program will be delivered by NIIT Imperia using Synchronous Learning Technology.

The four months program, certified by Google, will be spread across 13 and will equip marketers with the capability to use the right tools to maximize their brand’s visibility and assess the effectiveness of their online campaigns.

Shraman Jha
, Head, NIIT Imperia said, “This is a strategic tie-up with Google that will enable NIIT to offer structured training program in online advertising and marketing for the first time in India. Through this cutting edge training program we hope to create a pool of professionals trained in effective use of the online medium – to ensure that the marketing budget is spent more effectively and measurably.”

In the first phase the program, Graduates in any discipline with minimum of 2 years of experience will be eligible to apply for the program. After the successful completion of the program, candidates will be awarded with a Google-NIIT Imperia certification.

The program will be available across 17 centres of NIIT across India and will commence on 5 October, 2010.