Nokia's New Android Recipe With A Microsoft Flavor

by CXOtoday News Desk    Mar 10, 2014


There is no dearth of Android phones in the market, but when Microsoft’s Nokia X - powered by Android - hits the market, it expects to grab many eyeballs. At some level the phone does stand apart from several other Androids being launched. But at the broader level, many do not see much appeal in the latest “hybrid experimental” phones that are priced at Rs 8,599, as would preferably go for a pure Android or Windows-based phone.

The hybrid phone which Nokia claims is “ an experimental device” is not like most other Google Android phone. Instead its operating system as we know has been built on Android Open Source Project (AOSP). This is just a fraction of Google’s OS seen in most contemporary phones.

The open source platform doesn’t come with proprietary Google code as a result of which, Google apps such as Play Store, Google Maps, and several such apps will not be available on Nokia X. Over the years, Google has been connecting several key features to Google Play Services, which is not available under AOSP. If an app makes use of any of these features, Nokia X will not be able to run it.

Read: Nokia’s New Android Phone With A Tweak!

In fact, most reviewers believe Nokia X has a distinct Microsoft flavor, as it comes with a customized tile-based interface that reminds of Windows Phone. Couple that with Microsoft services such as OneDrive, Outlook and Nokia’s own Here Maps, and its easy to mistake this phone for a Windows Phone device. Nokia said it is working on an easy way to migrate user data from the Nokia X to Lumia phones.

Considering the features of Nokia X, and its pricing, some believe the Nokia X seems to be on the higher side. According to some reports, despite its strong brand recall and after sales-support network, Nokia might have a hard time in the market, as consumers are already spoilt by choice.

Another big drawback is the availability of apps. Nokia ships the phone with apps such as Facebook and Opera, along with a Nokia app store, where users can download other apps and games. Nokia allows you to access third-party Android app stores to download apps that aren’t available on the Nokia store.

P Balaji, Managing Director, Nokia India, said, “India is one of the fastest growing markets for smartphones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio.” “We believe Nokia X is a unique combination of Nokia quality and experiences, Microsoft services and Android apps,” Balaji added.

The other two phones in the Nokia X series – Nokia X+ and Nokia XL – will be launched in the country in the next 60 days, said the company.

Nokia Lumia and Asha are already doing well in the India market, among diverse segments and these are the two phones on which the company will remain bullish. With the X series smartphones, Nokia aims to grab a share of the affordable smartphone market in India and take head-on to rivals Samsung Electronics and Micromax. It remains to be seen whether this experiment turns out to be a success in the market!