Novar India To Deploy Ramco Enterprise Suite

by Julia Fernandes    Jan 11, 2005

Novar India Ltd, part of Novar Plc., a $2.2 billion, British conglomerate has chosen to deploy Ramco e-Applications - a full-fledged enterprise suite that provides comprehensive and customer specific enterprise solutions.

Speaking to CXOtoday, B. R. B. Puthran, general manager - finance, Novar India, said, “After a thorough evaluation process, we short-listed an international ERP solution and Ramco e.Applications. However, we chose the latter because of the Indianization and the flexibility offered by the product. Further Ramco’s track record in offering solutions to SMBs in India worked in their favor.”

According to Puthran, the company will implement finance, sales, HR, and payroll inventory modules for its corporate functions, while purchase, quality, discrete production and maintenance for its plant functions.

The solution would be centrally deployed at the factory and the users at Head Office would be accessing the application via 2Mbps-leased lines.

It will be implemented at the same time across 40 users (20 in factory and 10 users in Head Office and another 10 across branches). The company has decided to adopt a big bang approach as against phased implementation.

Speaking about the potential Return on Investment (ROI), Puthran quipped that it’s too early to comment. However, some of the anticipated benefits are, better working capital management, reduced inventory, and process lead-times.

“Over and above the reasons mentioned above, the people with whom we interacted from Ramco Systems had a very professional approach and were very committed. Technology being taken for granted, this human aspect gave us the confidence to go ahead with Ramco Systems for implementation,” added Puthran.

However, what are the factors that are driving this relatively new growth segment in India and why are vendors looking to tap this market?

Says R. Shankar, country manager and head- IMEA (India, Middle East and Africa), Ramco Systems, “The increasing integration of the SMBs with the global economy is driving the need to adopt a cost-effective ERP system. Process efficiencies, reduced cycle times, and cost control are the primary concern areas of the SMB segment in India. Given these advantages we see a greater demand for enterprise applications among SMBs.”

According to Shankar, the overall market for ERP in India is estimated at around Rs 1,550 crore ($341 million) over the next five years. Of this, the SMB potential is Rs 728 crore ($160 million) amounting to 47% of the overall market.

Tags: Ramco