Only 0.5 per cent of all digital information is analyzed: study

by CXOtoday News Desk    Feb 20, 2013

Big data

India’s digital information explosion is being driven by proliferation of devices such as PCs and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters. Other contributing factors include increasing machine-to-machine communication (M2M), falling cost of technology, and digitization of TV, among others. Over time, the distribution of the bits within the digital universe by country of origin will more and more closely mirror the distribution of population.

This was revealed today by the EMC-sponsored IDC Digital Universe study, ‘Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East – India’. The study also revealed that the digital universe in India will grow 23-fold between 2012 and 2020. The digital bits captured or created each year in India are expected to grow from 127 Exabyte to 2.9 Zetabyte between 2012 and 2020.

The other key findings also revealed that less than half a per cent of all digital information is analyzed today while on 36 per cent of it would provide valuable insights making Big Data a significant opportunity for India. By 2020, India will see 25-fold growth of useful information, which should be an inspiration for the adoption of Big Data technologies and practices.

The cloud adoption is growing fast and by 2020, 42 per cent of all digital information will be touched by it. While India’s digital universe is expected to grow by 50 per cent every year through 2020, the number of IT professionals managing it is estimated to grow in single digits only. Although cloud computing is at a nascent stage in India, it is already having an impact on the digital universe. The study reveals that 22 per cent of the digital universe in the country in 2012 was in some way touched by the cloud that is stored, transmitted, or processed. This is estimated to almost double by 2020 with 42 per cent of digital information to be touched by cloud, the highest in the world.

India’s Digital Information at highest risk amongst all countries covered
According to the study, 61 per cent of data present in the digital universe at present needs information security at some level. India has the highest fraction of information that warrants protection compared to more developed countries/regions. India needs to act today on managing, securing and driving value from its digital universe.

India’s digital universe is growing 67 per cent faster than the U.S. at present. By 2020, India’s share will be many times more valuable than today and many times more volatile as well. Many times more bytes will need information security, many more systems will need real-time responses, and many more demands for reliability and speedy access will be made of the IT managers, CIOs, data scientists, and chief security officers that manage the actual digital universe.

It was also found that the gap between digital information generated and available storage capacity to grow from a third in 2012 to a ninth by 2020. The study revealed that India’s digital universe is growing much faster than available storage. While in 2012 only 1 exabyte of storage capacity was available for every 3.4 exabytes of data, by 2020, data is expected to grow almost thrice to 9.4 exabyte for every exabyte of available storage. It also highlighted that India spent $0.87 per GB to manage data, which is much lower than China, US and Western Europe.

India and China together contribute 17 per cent of the digital universe and by 2020 the contribution from these two countries to the total digital universe is expected to be as high as 29 per cent. Less than half a per cent of all digital information is analyzed today while 36 per cent would provide valuable insights.
India’s share of digital information is expected to grow 23-fold between 2012-2020, driven by continued growth of Internet usage, social networks, and smartphones among consumers, falling cost of technology, digitization among others. India’s digital information tally would equal to more than 5100 stacks of iPhone 5 devices that are as tall as the sub continent’s famed Mount Everest.

While individuals only accounted for 42 per cent of the regional digital universe in 2012 and enterprises created 58 per cent, nevertheless enterprises had responsibility or liability for 84 per cent compared to 77 per cent in the US. Globally, the amount of data that requires protection is growing faster than the digital universe itself. About 61 per cent of India’s digital universe might need information security at some level. Only 56 per cent of all data that needs protection in India is protected, which makes data in India vulnerable to security threats. By 2020, emerging markets will supplant the developed world as the main producer of the world’s data.

“India’s digital transformation is happening at a rapid pace exposing gaps in technology investments that exist in enterprises today. These gaps exist in all aspects of digital information management including storing, securing, managing and deriving value through analytics. It is largely due to a piece meal approach as against an integrated roadmap,” said Rajesh Janey, President, EMC India and SAARC.

“Less than half a per cent of the digital information is analyzed today; businesses and governments need to recognize this and invest in understanding and tapping it. We at EMC recognize this opportunity and continue to invest in scaling our operations and developing an ecosystem including partners, service providers and educational institutions to help businesses tap the potential of Cloud and Big Data,” he added.

“As companies are increasingly under pressure to better manage their business and align closer to their customers’ needs, they are increasingly turning to highly leveraged storage cloud to enable them to run complex business analytics that can be accessed by a broad range of client devices. This enables key executives to drive faster decision making enabled by powerful cloud solutions that are designed and architected to be agile and flexible to adapt to fast moving business world,” said Venu Reddy, Research Director, IDC India.

“In this ever growing digital universe, CIOs, data scientists and architects, governments, and enterprises driving the development of the digital universe have to be more responsible and closely work with each other in architecting, managing and securing this huge amount of data. This growth in digital universe is very much influenced by changing consumer behaviour towards easier access to data along with the intelligence and reliability to make it a ‘valuable’ interaction,” added Reddy.