Oracle leads Business Analytics market

by CXOtoday Staff    Jan 18, 2012

Companies like SAP, IBM, SAS Institute and Microsoft also impressed with double-digit growth during the same period, says IDC

Oracle held the top spot during first half of 2011 with 20 percent global market share and 17.9 percent semiannual year-over-year growth, as per the recent findings from research firm IDC.

IDC announced released the findings with the launch of the industry’s first global tracker covering the business analytics software market on a semiannual basis. The Worldwide Semiannual Business Analytics Tracker covers 12 segments within the Business Analytics (BA) market, providing semiannual vendor share information and a five-year annual forecast across a total of 49 countries.

According to the study, Oracle’s closest competitors were SAP, IBM, SAS Institute, and Microsoft. These companies showed double-digit growth during the same period. In total, there were 14 vendors that managed to surpass $100 million in global BA revenues during the first half of 2011. Among them, Informatica, MicroStrategy, Infor, and QlikTech had the strongest growth.

Out of the 12 BA markets, five contributed revenues of more than $1 billion globally on a semiannual basis that include end-user query, reporting, and analysis (standalone and embedded); data warehouse management; financial performance and strategy management applications; CRM analytics applications; and data warehouse generation. During the first half of 2011, they represented 73 percent of total BA market with impressive year-over-year growth of 13.8 percent. Individually, the top performing markets were data warehouse management, CRM analytics, and data warehouse generation.

“After three decades, the business analytics market is finally reaching the mainstream market and a status as a formal management discipline,” said Dan Vesset, Program Vice President, Business Analytics Solutions, IDC. “The demand for business analytics solutions is expected to increase as the awareness of the benefits of the technology and related business practices to improve decision making and analytics processes spreads. Although the market forecast is first and foremost dependent on the overall world economy, there are few growth inhibitors in the foreseeable future.”

More than 300 vendors are being tracked across all 12 BA markets. The United States was the dominant country market with a 44 percent share during 2011 and it is expected to perform well with 8.6 percent growth expected in 2012. Asia/Pacific (excluding Japan), Central and Eastern Europe, the Middle East and Africa (CEMA), and Latin America are forecast to drive the highest growth opportunities in 2012.