Organizations adopting tablets to appease employees

by CXOtoday Staff    Mar 09, 2012

However, CIOs are adopting a more structured and creative approach by exploiting the tablet form factor rather than just responding to employee requests for device support, says Ovum.

Many organizations are adopting tablets simply to appease employees’ desires for the latest technology, rather than considering the real business case, as per a study from research firm Ovum.

“For most companies, it is a top-down movement,” says Richard Absalom, analyst at Ovum and author of the report. “The CEO or another C-level executive gets hold of an iPad for their personal use and decides that they want to be able to use it in the office. It is hard for the IT department to say no when it is the CEO making the demand, so this opens up the path to further adoption throughout the organization.”

Ovum forecasts that there will be in excess of 235 million tablets in circulation by 2016.

The study said that tablets should not be considered as laptop replacements for the majority of information workers.

According to the the report, tablets are useful where data presentation and consumption is concerned, however the form factor and touchscreen make using everyday productivity applications such as spreadsheets and word processors difficult. Ovum said that using line-of-business tablet applications specifically designed for particular roles within an organization can provide real value.

Customized apps key to tablet growth

The report found that it is starting to see a more structured and creative approach by CIOs looking to deploy tablets for specific functions, proactively exploiting the tablet form factor rather than just responding to employee requests for device support.

“Providing a range of customized applications that make use of tablet functionalities for employees in specific job roles is a good way to gain maximum value from tablets,” said Absalom. “The growing use of in-house app stores indicates that more and more companies are going down this custom development route.”