Ovum Predicts Evolved BYOD Models In 2015

by CXOtoday News Desk    Dec 01, 2014

BYOD

It was the need for higher adoption of IT that made its consumerization inevitable. Today, CIOs are compelled to rethink on how they run IT to derive maximum RoI along with enhancing employee productivity. Enterprise mobility, especially the bring your own device (BYOD), is reshaping the IT management and according to Ovum, it is going to be on the list of priorities for all CIOs in 2015.

When CIOs talk about consumerization of IT, it is done with a perspective on how it will benefit consumers rather than themselves.

Mismatch between employers and employees

According to Ovum’s 2015 Trends to Watch: Enterprise Mobility report, the “mobility mismatch” between employers and employees will persist, even as enterprise IT departments get to grips with consumerization. For example, the rate of BYOD behavior (i.e. employees using personal devices to access corporate data) continues to grow, but it is not being embraced by IT at nearly the same rate. Gartner predicts that as BYOD becomes all pervasive, 38 pc of companies expect to stop providing devices to workers by 2016. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs,” says David Willis, vice president and distinguished analyst at Gartner.

Evolved models

More businesses will think beyond BYOD – the distinction is formal versus informal and managed versus unmanaged. Informal (unmanaged and largely unrecognized) BYOD usage will slowly be displaced by a more managed approach, due to the introduction of more formal support models. As device management solutions for smartphones mature, companies need to device a strategy for employee-liable connections and devices. In some companies, particularly those with high security/data-protection needs, a corporate-liable approach will be sustained, possibly alongside formally managed BYOD. Gartner says how a well-managed BYOD program subsidizes the use of a personal device can dramatically change the economics. “The enterprise should subsidize only the service plan on a smartphone,” said David Willis.

EMM in a workspace strategy

Enterprises will make EMM as part of a wider “workspace” strategy, incorporating management of all endpoints and applications, with the crucial aim of giving employees access to the tools and data they need wherever they happen to be.  Enterprise multi-screening behavior is increasing, and embracing a workspace strategy is the best way to capitalize on it. Richard Absalom, senior analyst, enterprise mobility at Ovum, says: “While pressure from end users continues to have an impact on the shape of the EMM market, it is time for enterprises to become more proactive with their mobility strategies and look for ways that mobile devices – whether corporate or employee-owned – and apps can work in tandem with other endpoints to transform the way that people work.”

Pressure from senior executives

Senior line-of-business executives will apply pressure, not just employees on encouraging BYOD. Consumerization has largely driven the EMM market up to this point, but line-of-business managers – particularly in HR, procurement, and operations – will have an increasing influence on deployments.

Mobile-centric selling

“Vendors and service providers in the space need to keep expanding the range of features and services that they offer to meet the growing range of demands, and they will also need to continue to build effective partnerships, especially in support of large, global organizations which expect and demand consistent global service delivery,” said Richard Absalom.

SMEs and the vendors that sell to them should expect 2015 to be more mobile-centric. The vendors and service providers selling to them need to embrace this move as the SME market provides a potential “long tail” of demand – but this will be a challenge for service providers, which are not generally viewed as trusted partners by SMEs when it comes to delivering IT services.