Indian Brands Now Upbeat On Pokémon Go To Boost Sales

by Poonam Mondal    Jul 18, 2016

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Pokémon Go has become a worldwide phenomenon and has taken up the gaming market by storm. The game is designed in such a way that players are becoming addicted to it. It has managed to get people of all ages to walk around town to find and train digital Pokémon characters, overlaid in the real world, thanks to augmented reality technology. Pokémon Go is a major success for Nintendo, the Pokémon franchise, and its developer Niantic. There are other companies who are taking advantage of the success and adding it in their business model to increase their sales as well.

Since the players sometimes face difficulties to find PokeStops and Gyms near their localities, Niantic Labs is officially taking submissions for new in-game locations via a support form on its website. This is what is attracting enterprise owners to make their local business location as the Pokestop. At a minimal amount, the store owner can turn their business place into pokestops which is sure to attract nearby Pokémon Go lovers to grab a coffee along with catching the available Pokémon.

Read Also: Pokémon Go: Is The Future About Augmented Reality Or Mental Illness?

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L’inizio Pizza Bar in Long Island City in New York claims its sales jumped 75 per cent over the weekend by activating a “lure module” feature that attracts virtual Pokémon characters to the store, thereby tempting in nearby players. The store’s manager spent $10 to have a dozen Pokémon characters placed in the location, according to a report in the New York Post. That sort of instant effect is a potential threat for Groupon, LivingSocial, Foursquare and other relatively new companies that have revolutionized online marketing for small businesses in the last few years, as reported by Fortune.

An Indian Food tech startup Box8 has also issued coupons with Pokémon Codes where one can get discount on the final bill.

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Many shops are attracting customers by advertising themselves as “Poke Stops,” a place where gamers can grab new Pokémon balls and increase their level of power within the app. Experts say it is only a matter of time before major brands jump on the bandwagon.

Not only that, Pokémon merchandises have also become popular because of the Pokémon Go game as Amazon offers 50 per cent off on Pokémon children backpacks.

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Since the Pokémon fever has already increased in India, even without the official launch cafes or startups and office spaces can attract more people by taking advantage of the Pokémon phenomenon. In the game, there is an element called ‘Lures’. You can buy ‘lures’ and place it around Pokestops — which would be your business — to generate more Pokémon for a limited amount of time.

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Despite that, many players have already downloaded the game on their iOS and Android devices through foreign links. In India, a pack of 1200 Pokémon coins costs INR 620, and a pack of 8 lures costs INR 680 coins. Each lure lasts for half an hour, so the pack will last for 4 hours. In 4 hours, a restaurant can earn a lot by luring more and more customers.

Read Also: Can Pokémon Go Infuse New Energy Into Corporate Culture?

The Pokémon Go craze—and potential for further revenue from third parties—has sent Nintendo’s shares skyrocketing since the game’s debut on Thursday, adding nearly $10 billion to the company’s market value.

A Gizmodo report even suggests that there will now be sponsored Pokémon Go Gyms. McDonald might have signed a deal with Niantic, the makers of the game, to have the ‘gyms’ inside their restaurants.

It is easy to estimate that more partnerships will emerge over time for Pokémon Go makers, where business owners can make their establishment a gym and also lure customers with Pokémon Go t-shirts, badges and customized merchandise options.