Epson debuts PrecisonCore to expand into new global markets

by CXOtoday News Desk    Sep 26, 2013

printing

Epson has announced PrecisonCore, a next-generation inkjet printing technology that will help the company to expand into new global markets.

PrecisionCore builds on Epson’s longstanding reputation for output quality, at the speeds required for industrial and commercial printing. The technology will also be extended into the company’s office printing range.

Epson global president, Minoru Usui said, “PrecisionCore represents a leap forward in printing performance as it extends Epson’s thin-film piezo print technology and other innovations to deliver better prints.”

The new PrecisionCore chip delivers commercial-grade performance in a compact, modular form, and enables Epson to scale the technology from single-pass industrial presses to workgroup and desktop printers.

PrecisionCore is the only volume-produced printing technology that spans such a wide range of inks and marking materials. PrecisionCore technology extends Epson’s thin-film piezo (TFP) print technology, currently used in its market-leading commercial large-format printers, to deliver customers flexible industrial and business printing solutions on a range of media for business documents, photography and signage, to commercial labels, packaging, and textiles.

The company’s integrated production cycle - from the piezo printhead to the finished printing device - provides a highly efficient manufacturing process to address a full range of digital printing opportunities with the scale, quality and cost effectiveness only possible through MEMS chip production.

Talking specifically about the Indian market, Ram Prasad, Deputy General Manager, Consumer Product Group, Epson India told CXOtoday that the company will continue to innovate and deliver products in the inkjet category. “Epson would be driving the transformation from laser to inkjet and this is clearly an area of our focus,” he says. (Read CXOtoday’s interview with Epson’s Ramprasad here.)

Ram Prasad also states that the Rs 1000-Crore revenue target of Epson for the India is pretty much attainable, given the strong product portfolio. In 2012-13, Epson revenues stood at Rs 703 Crore and this year, we expect to grow by 25%. “We expect this growth to come from inkjet printers, projectors, POS and large format printers,” he says.