Positive Response Telemarketing Agency (PRTA), Australia. Recently implemented Ameyo - IP-based call center solution from Drishti-Soft solutions, for its telemarketing processes. With this development, PRTA has achieved automation of outbound processes and reduced the turn-around-time for each new campaign adding efficiency to their service delivery, stated the solution provider.

“The solution gives us the flexibility to create our own campaigns and add/ reduce number of seats as per business requirement. Much credit goes to the intuitively designed user interfaces of Ameyo. Our team can self-do all the campaigns and workflow changes with just a few clicks,” remarked Damon Bromley, MD, PRTA.

The company stated that, the solution derives its flexibility from its SOA and MDA based architecture, and is capable of accommodating process changes and delivering the robustness with minimum time and development efforts.

“It (Ameyo) pre-integrates high-end developer tools like Node Flow Designer (for IVR nodes creation), Reportika (for self-designing custom reports), Scripter (for campaign creation) and again much more,” commented Sachin Bhatia, VP, business development, Drishti-Soft.

Adding further he says - “All these developer tools come with easy-to-use user interfaces that offer single click functionalities for creation of even most complex workflows. The deploying organization can have resources with minimal IT skills to manage their IT operations.”