PVR Ties Up With Oxygen Wallet For E-Tickets
Earning the status of being India’s first mobile wallet, aiding ticket booking through website, Oxigen Wallet has entered into a strategic tie up with India’s biggest multiplex chain, PVR Ltd. With this partnership the consumers will now be able to use Oxigen e-wallet for a safe, secure and smooth mode of transaction through PVR website and PVR app.
In the past years, PVR has seen an inclination towards digitization among its patrons. It is an endeavor to take the box office to the audience and make ticket transactions hassle free. It also reduces the long wait in queues at the box office. PVR envisions converting a large part of their users who book tickets at counters into digital customers using e- wallets and offer the patrons various options.
With this alliance also PVR and Oxigen anticipates to convert a large part of the ‘cash customers’ into ‘digital customers’ and empowers the existing digital customers. One just needs to either download the application on their mobile phone or log into PVR website or pay through Oxigen app.
Speaking about the partnership, Ankur Saxena, CEO, Oxigen Wallet, commented, “This association has opened gateways to a plethora of opportunities for both the parties and works as an enabler to tap the unexplored market of ticket bookings like never before. We are also designing appealing promotional offers for our customers, which will be announced shortly, as a reward for their patronage.”
Adding to his comments, Gautam Dutta, CEO, PVR Ltd, said, “With the increase in digital transactions among our customers, we have taken one step further to provide them with another alternative through Oxigen wallet. We are certain that Oxigen Wallet’s secure and cutting-edge technology will significantly eases the process of booking tickets through our website and app. We are looking forward to this collaboration and trust that it will go a long way.”
The factor that drove the alliance was the strong retail footprint of 1,30,000 outlets which Oxigen Wallet has in the non-metro cities. It gives an edge to the PVR website and app with its strong presence in the Tier 2 and Tier 3 cities that will help digitise the cash transactions happening at the box office of the multiplex.
This is unlike other payment players on the website who target only credit and debit card customers. Oxigen Wallet also serves PVR’s need for a long term partner who could help them offset box office customer traffic towards their digital properties- website, app, and kiosks.
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