Real-time predictive analytics to drive business processes: Gartner

by CXOtoday News Desk    Feb 26, 2013

Business Analytics
One of the more effective techniques for business process improvement is intelligent business operations (IBO), in which processes are “aware” of and can learn from a wide range of work interactions, their context and the situations around them. Once a situation is sensed, analytics can be applied actively or on-demand to predict the outcomes of potential changes. About 70 per cent of high-performing companies will manage their business processes using real-time predictive analytics or extreme collaboration by 2016, according to Gartner.

“The impact of integrating real-time analytics with business operations is immediately apparent to business people because it changes the way they do their jobs,” said Jim Sinur, research vice president at Gartner. “The most dramatic change is the increased visibility in how the company is running and what is happening in its external environment. Individual contributors and managers have more situational awareness, so they are able to make better decisions faster.”

As a result, organizations with real-time analytic and decision management capabilities perform better. Improved situational awareness leads to better and faster decision making and superior customer service, revenue growth, cost reduction and risk avoidance. Gartner said that virtually every business operation has one or more areas where real-time analytic services or active analytics should be applied.

“It has been technically possible to implement real-time analytics in transactional and record-keeping operational applications for decades. However, few business processes or operational applications have actually used them until recently,” said Sinur. As the sources of business event data proliferate and business application management, complex event processing, rule management, visualization, business process management (BPM), optimization and other software tools improve, IBO is rapidly becoming a more practical and popular solution.

“Human or automated actions can be initiated for proper decision making to achieve the desired business outcomes. If the situation dictates, knowledge workers can collaborate in and around the process, case or instance to decide on and effect change,” added Sinur. “We fully expect more organizations to leverage IBO in the future, resulting in innovative differentiation and higher performance. An example is work routing based on incoming arrival rates, where the knowledge required and skills needed are dynamically matched against resources available in-house, with dynamic expansion to non-employee resources as needed.”

Many organizations are finding at least one critical process that has appropriate leverage for higher performance, examples include intelligent fleet management and intelligent prescription management processes. Gartner said IBO will be a significant differentiator for high-performing companies and it promises to deliver new differentiating processes that will impact on both new and established industries.

The demand for IBO will drive an increase in intelligent technologies and the methods that surround active intelligence. This includes various combinations of event, business rules, analytics, social collaboration, dynamic processes and visualization software, packaged to support various types of problems.

Gartner advises business process directors and solution architects in all types of organizations (if they haven’t already done so), to assess their organizations’ likelihood of adopting IBO for a critical or differentiating process. This will then allow them to investigate IBO-related technologies, look for opportunities to carry out an IBO proof of concept and pilot IBO on at least one process in the next two years. At the same time, it is advisable to undertake a scan of competitors to establish if they are leveraging IBO against their organizations.