Reve Expands Mobile VoIP Service With Video Calling
Singapore headquartered Reve Systems, a telecommunication and software solutions provider, is all-set to expand its mobile VoIP service offering with a video calling service. The company is hoping to get in on the action in the internet calling space, which is only expected to grow faster with the influx of 4G and other such technologies.
“We are close to launch the video call. Due to the bandwidth issue in India, we have not seen much of video calls adoption. Having said that, today, some players are offerings video calls at the price point of Voice calls. We are ready for Windows, and we are working for other platforms. We are testing it internally and keeping plans to launch it in next 3-4 months, said Sanjit Chattarjee, director, Global Marketing, Reve Systems India.”
Founded in late 2003, Reve launched its first software which was a billing solutions for the Voice Over IP (VoIP) operators. The company then started seeing momentum in India and other markets for Voice over Internet Protocol solutions and launched its iTel Mobile Dialler in the year 2007. The software was first adopted by Nokia’s Symbian platform and later from other operating systems.
“As a mobile VoIP player, our target has been providing long distance voice calls over IP at much cheaper rates in comparison to leading telecom solution providers. We developed this platform for Wi-Fi and 3G phone users. With this solution we ramped up from 100 billing customers to 1000 carriers in less than two years,” he said.
Reve offers a wide assortment of software services ranging from IP Calls on 3g/Wi-Fi, instant messaging, auto provisioning, peer to peer calls, SMS, Value added services, Mobile Top Up, automated calling card experience, and many others services over the cloud. It also has innovative solutions such as iTel Mobile Dialer, the Call through Dialer and the iTel Switch Plus solution.
Impact Of Free Apps on VoIP Market
When asked how the paid VoIP market was growing at a time when free solutions like Skype, Whatsapp, Line, Viber and Nimbus are available, Chatterjee said, “Everything is going to come to IP. Traditional telcos are in a big fix as their voice part is falling.
As per industry data in last 50 years, the voice share has grown by 8-10% CAGR. Overall, from the period of 2007-2013, the traditional long distance telcos has grown marginally by 3-4% due to the emergence of free Apps like Skype, which has hit the market of traditional telcos. Not only this, apps like Whatsapp have played a major role in making the data always available. Today everybody is on data and using voice, hence the long distance calling market has shifted to VoIP. Also this market is fragmented, as there are over 1000 SPs like Reve.”
Presently, Reve has been working closely with 2300 service providers across 78 countries. He also pointed out that, “India is not a mobile VoIP friendly country due to its regulation. There has been no clarity whether mobile can be treated as IP device or not. Therefore, we have a global focus, India has a small contribution, still today 20% of our customers base are Indians.”
As part of the expansion plans, Reve is looking to enter the African market through mobile virtual network operator and long distance carriers. “For such markets, we are working on the next version, where we will bring down the requirement of bandwidth below 9-10kbps,” he said.
Despite market challenges, strong oppositions coming from telcos players and threat from free apps, Reve believes mobile VoIP platform will continue to grow. Moreover, the arrival of 4G will give further impetus to mobile VoIP adoption and potentially accelerate the decline in overall voice revenues
According to Reve, there are 500 million direct VoIP users in the world who access these services via mobile as well as PCs. The largest portion of this market is catered to by free services like Viber, Nimbus, Whatsapp and others. “Multiple services over IP are way to go. For us 90 percent is voice and other services constitutes 10%. Our focus is to grow this portion to 60:40 in next coming years,” concluded Chatterjee.
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