RSA makes program enhancements to help partners meet market opportunities

by CXOtoday Staff    Sep 06, 2010

RSAEMCPartnerRSA, The Security Division of EMC (NYSE: EMC), has announced a number of enhancements to its global RSA SecurWorld channel partner program, designed to further empower RSA’s channel partners in helping customers address evolving security challenges. The program enhancements are intended to aid channel partners to competitively position themselves with their customers as experts on RSA products and services and can help enable increased profitability through the sale of RSA’s broad portfolio of security solutions.

“RSA is continuing to make sure that our channel partners have the tools and support they need to sell new solutions like those in the security-as-a-service space,” said Bill Taylor, Senior Director, Global Channels and Alliances, RSA, The Security Division of EMC. “By evolving the RSA SecurWorld Program and offering one central location where channel partners can access all the tools, resources and applications they need, we continue to add more value to our partner relationships, delivering a program that helps our channel partners grow their businesses.”

RSA enhanced the program based on feedback from its channel partners. These enhancements include:

An MSSP Program for partners who already provide Managed Security Services and those looking to launch their own MSSP offering. Managed Security Services Providers (MSSPs) offer the specialized expertise, service levels, and scale and scope efficiencies that help unburden their clients from the cost of compliance and help manage security risks. In addition to its products and solutions that can be offered and consumed as a service, the RSA offering for MSSPs includes security consulting, professional services, and customer support components backed by flexible financial options. RSA offers these partners the resources and tools they need to either build and launch a new MSSP offering or just improve their existing services.

A new and improved Partner Portal. RSA Partner Central is a newly designed RSA Partner Portal, offering RSA SecurWorld partners the tools and resources needed to sell, service, and support the full range of RSA products and solutions. It features new enhancements that allow channel partners to engage more closely with RSA and share visibility into their business, pipeline, opportunities, and RSA SecurWorld Program status. Channel partners will benefit from enhanced online training capabilities, a virtual demo center for RSA products, and fast start training curriculum for RSA products and the RSA SecurWorld program.

“These improvements will help increase the value of being an RSA SecurWorld channel partner while making it easy to do business with RSA,” said Taylor. “Our channel partners are a strategic part of RSA’s business and an extension of our own sales and marketing teams. Our continued investments in the RSA SecurWorld program are focused on delivering greater revenue and profit opportunities for our channel partners.”