Sales Of 4G Smartphones Overtakes 3G: IDC

by CXOtoday News Desk    Dec 21, 2015


2015 is a landmark year for 4G enabled smartphones in India, which witnessed a considerable rise in sales - both online and offline. In the third quarter, the 4G enabled devices have witnessed almost a three-fold increase in unit shipments over the previous quarter in 2015, according to research firm IDC. For the first time in October, 4G enabled smartphone shipment also overtakes 3G based devices.

For the months of September-October, IDC said 4G smartphones had broken every record, thanks to the festive seasons, shipping over 19 million units in the two months.“Owing to attractive discounts and offers during online mega sales, online shipments of smartphones grew 12.1 percent in October over the previous month. This boosted the online share further from 33.5 percent in September 2015 to 41.2 percent in October 2015, primarily driven by Samsung and Lenovo,” says Karthik J, Senior Market Analyst, Client Devices, IDC India.

He added, “Online mega sales not only encouraged vendors to increase shipments online, but also facilitated the launch of many new models to accommodate the huge end user demand during the month of October.”

Samsung’s On5 and On7, Lenovo’s Vibe P1, Oneplus 2, Apple’s iphone 6s are few of the many new models that incrementally contributed to the online volume in October 2015.

These array of new models also contributed to a sharp spike in 4G share of smartphones in October. According to Kiran Kumar, Research Manager, Client Devices, IDC India says, “With 25.9 percent month-on-month growth, 4G based smartphone accounted for more than half of smartphones shipped in October. This gain is mainly at the expense of 3G enabled handsets as vendors are replacing their existing models with 4G based smartphones while making consumers future proof.”

Shipments of Top three Chinese vendors namely Lenovo Group, Xiaomi and Vivo together grew at a healthy 18 percent month-over-month in October. Lenovo Group is one of the key driver for this growth with considerable volume of shipments coming from their new line up of smartphones like A1000, Vibe P1, A6010, etc. On the other hand, in October, more than half of Xiaomi’s smartphones shipped in India were locally manufactured and with Redmi Note Prime too joining local production line up, this share is only expected to go up.

IDC anticipates November-December to maintain a similar shipment run-rate. Traction of 4G based smartphones will only grow further as Reliance Jio’s 4G based phones are expected to hit the market by end of CY 2015, it said.