Salesforce And Google Form Strategic Partnership

by CXOtoday News Desk    Nov 07, 2017

Partnership

Salesforce will now use Google Cloud Platform for international infrastructure expansion. The companies will bring together Salesforce’s top CRM platform with G Suite, Google’s transformative productivity and team collaboration services, to enable customers to be more productive and work smarter.

Google is offering eligible Salesforce customers company-wide G Suite licenses at no additional cost for up to one year, providing them with a quick and easy way to kick-start their collaborative cloud experience.

Companies to deeply integrate Salesforce with Google Analytics for the first time, seamlessly connecting sales, marketing, and advertising data to give marketers a complete view of online and offline customer journeys.

In May 2016, Salesforce inked a similar deal with AWS. This partnership also aimed at international infrastructure expansion.

As of now, Salesforce has been on Outlook and Office 365, but it has to be watched if Google’s G Suite brings on a change.

For a salesforce blog said, “Specifically, this partnership will deliver new integrations that connect Salesforce with Google Analytics 360 and G Suite.”

As part of the agreement, Google will continue to use Salesforce as its preferred CRM provider to engage with its cloud customers in new and meaningful ways, while Salesforce will continue to use G Suite as its preferred email and productivity partner, it said. “Also, Salesforce has named Google Cloud as a preferred public cloud provider to support the company’s rapidly growing global customer base.”

A marketer can create customized audiences in Analytics 360 and easily push them to Marketing Cloud for activation in direct marketing channels such as email and mobile. In addition, Analytics 360 data will be available directly within Marketing Cloud, delivering marketers one holistic dashboard of consumer engagement data.