Salesforce Bets Big On Enterprise Wearables

by CXOtoday News Desk    Jun 11, 2014


Salesforce is betting big on Wearable technologies  to drive innovative and productivity-enhancing workflows in the enterprise. The cloud computing major unveils Salesforce Wear, a new initiative designed to track the development of apps that connects wearable devices to the company’s market-leading business cloud ecosystem and calls it “the industry’s first initiative for wearable computing in the enterprise.”

The San Francisco-based company is partnering with ARM, Google, Samsung, Pebble, Fitbit, Philips and several other companies for the project. So far, the company has built reference apps for six devices, Google Glass, Android Wear, Samsung Gear 2, Myo, Nymi and Pebble Watch, said a company statement.

Seeing the huge opportunity ahead, the company has come up with a Salesforce Wear Developer Pack for developers. “The developer pack, a collection of six open-source starter apps, will help developers design and build wearable apps that connect to the Salesforce1 Platform,” the company said in a statement. The package includes “fully operational reference apps” for select devices that help developers get up to speed on incorporating wearables into the Salesforce ecosystem.

Read: India To Become A Huge Market for Wearable Tech

“Wearables are the next phase of the mobile revolution,” said Daniel Debow, senior vice president, emerging technologies, “With Salesforce Wear, companies can now capture the massive opportunity these devices offer to connect with customers in new ways.”

In a recent report from ABI Research, the firm estimated that the enterprise wearables market will reach $18 billion by 2019. ABI expects the market to grow at CAGR of 56% from 2013-19. Experts believe Salesforce’s early entry into business-focused apps for wearables can give the company a head start against competitors.