extends social enterprise offerings with launch of Rypple and

by CXOtoday Staff    Mar 16, 2012

Rypple to help companies engage, align people and teams while empowers marketers to deliver content across public social networks.

Cloud computing company launched two new products, Salesforce Rypple and Salesforce, to extend the reach of the social enterprise to every employee and every customer.

Salesforce had acquired Rypple, a Human Capital Management company, in December.

Salesforce Rypple aims to engage and align people and teams with social performance management, extending the employee social network to reach every employee. It has been integrated with the company’s CRM and Chatter, a social network platform for enteprises.

“ is seeing unstoppable demand for the social enterprise as companies see their customers and employees become more social and mobile by the day,” said Marc Benioff, Chairman and CEO, “With Salesforce Rypple and Salesforce, we are excited that companies will now be able to extend their social enterprise to reach every employee and every customer.”

The other offering, Salesforce will focus on empowering marketers to deliver fresh, relevant content across websites, portals, landing pages and public social networks. It is integrated with other Salesforce products Salesforce Sales Cloud, Service Cloud, custom apps and the underlying common users can connect with R&D, sales, Web developers and even external entities such as creative agencies and design firms using Chatter.

The Salesforce Rypple integration for Salesforce is scheduled to be generally available in April 2012 at no additional cost for paying Rypple customers. Customers will be able to install the app from the AppExchange.