Samsung's Vineet Taneja Now Micromax CEO

by CXOtoday News Desk    May 26, 2014

vineet taneja

The smartphone war in India further intensified with Micromax recently roping in Samsung India’s mobile and IT business chief Vineet Taneja as its new CEO. Taneja, who was the Country Head for IT & Mobile businesses of Samsung India until recently said he will now focus on consolidating Micromax’s presence in the market, driving global partnerships and strategic alliances.

“Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors,” Micromax co-founder Rahul Sharma told PTI. “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey,” he added.

With over 25 years of experience, Taneja has worked with consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. At Airtel, Taneja had held the post of operations director for south India and Sri Lanka. He holds a degree in engineering from IIT-Roorkee and is an alumnus of IIM-Kolkata.

“We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with,” Taneja said.

Smartphone sales in India grew almost three-fold to over 44 million in 2013, owing to strong adoption of affordable devices made by local firms such as Micromax and Karbonn, said IDC. While, global smartphone leader Samsung has also led the smartphone category in India, with a market share of 38%, Micromax, the country’s second largest smartphone players, has 16% share and planned extensive expansion and growth strategies to woo the market.

Apart from leading the company’s growth and profitability, Taneja will spearhead the transformational agenda of Micromax, given the burgeoning opportunity in the devices space globally, said the Micromax statement.