SAP bets big on cloud innovation in India

by Sohini Bagchi    Oct 24, 2013

SAP innovation

India is the fastest growing market for SAP globally and in order to maintain this growth trajectory, the company is betting big on areas such as Cloud and Hana in-memory platform. In an exclusive interaction with CXOtoday, Rajesh Kumar, Head of Marketing, SAP India explains that innovation will continue to drive the growth for SAP in India in the coming years.

For the year 2014 and beyond, the company has been bullish on tapping new clients as well as banking on existing clients both in the large enterprise and SMB segment. Kumar states in the coming quarters, SAP will continue to come up with innovative offerings for specific verticals such as banking, insurance, telecom, utility, automobile, retail and the government.

There will be a lot of traction from retail, utilities, entertainment and other verticals… the pay-per-use pricing model of cloud solution will be another driving factor
-Rajesh Kumar, Head of Marketing, SAP India

The company has posted strong results for its third quarter ended in September and sees tremendous growth and profit in cloud technologies, according to a company statement. At the global level SAP has already been driving innovations around big data analytics, cloud and mobility and has introduced industry specific data analytics solutions over the past 1-2 years. In India too, SAP is forming alliances with local system integrators to develop industry specific solutions around its emerging technologies.

In the process, the company is positioning itself as one of the most customer centric firms aiming to enhance the affordability of SAP implementations at different industry level. It is also in the process of supporting startup companies to scale their business through the adoption and development of new applications on SAP HANA, informs Kumar.

Kumar adds that in India, its business for big data analytics solutions will be primarily driven by the demand of telecom, banking and insurance verticals. However, in the coming months, there will be a lot of traction from retail, utilities, entertainment and other verticals. According to him, the pay-per-use pricing model of cloud solution will be another driving factor for company’s future performance due to its cost structure and for its shorter time to market.

Ask about the rising competition for SAP in India with players such as Oracle and Salesforce.com offering cloud based business applications for ERP, CRM, HR and other functions, Kumar quips, “We have always faced competition and enjoy thriving on it.”

He adds that while driving innovation in social software, mobile and in the analytics space, SAP will position quickly with its innovation agenda in the market that has abundant potential for growth.