SAP Could Look At Big Acquisitions, Says CFO

by CXOtoday News Desk    Jan 27, 2014


German business software maker SAP could start looking at large acquisition targets again, particularly among cloud computing firms, its finance chief was quoted as saying by weekly Euro am Sonntag.”We could look at almost any size,” SAP’s Chief Financial Officer Werner Brandt was quoted as saying. Brandt, who will retire in May, declined to name any potential targets.

SAP had pushed back its profit target by two years as it waits for subscription revenue from cloud computing to gather pace and invests more in the business to keep up with a fast-growing market last week.

Cloud computing helps businesses cut costs by ditching bulky servers for network-based software in their own offices, instead using remote data centres run by technology companies.

Rajesh Kumar, Head of Marketing, SAP India tells CXOtoday that globally SAP has been driving innovations around big data analytics, cloud and mobility and has introduced industry specific data analytics solutions over the past few years and is equally bullish on the Indian market in terms of driving innovation with a greater focus on Cloud and Hana in-memory platform.

In recent months, some of SAP’s global customers, which include Coca-Cola, McDonald’s and Vodafone, to name a few and also Indian customers such as NEC India, Hungama Digital and Luminous India, among others have moved to cloud computing.

IBM Markets Intelligence estimates the cloud computing market could be as big as $200 billion by 2020. 

SAP entered cloud computing in 2012 after spending $7.7 billion on buying internet-based computing companies Ariba and SuccessFactors. Analysts have said SAP may need more acquisitions to reach its 2017 revenue target of 3-3.5 billion euros for the business.