SAP Gets A New MD For Indian Subcontinent

by CXOtoday News Desk    May 14, 2015


 SAP has appointed Deb Deep Sengupta as the new Managing Director for the company’s India sub-continent operations. Based in New Delhi, he would cover the geographies of India, Bangladesh and Sri Lanka.

Sengupta reports to SAP’s Asia-Pacific President Adaire Fox-Martin. Prior to the appointment, he was the Chief Operating Officer (COO) for the Indian Subcontinent

Sengupta was appointed to this position in 2013, and is responsible for all aspects of SAP’s operations in India, Bangladesh & Sri Lanka. The role provides leadership and direction to SAP’s multi-functional sales and operations organizations in India, driving continuous productivity improvements and significantly contributing to the achievement of revenue and profitability objectives.


Sengupta has a track record of 20 years of leading successful business operations. He has been an integral part of SAP’s Leadership team in India for the last decade, which has played significant role in SAP’s growth story and success in India. Deep most recently held the position of Vice President for Integrated Large Enterprise Business. In this role Deep more than doubled the size of SAP’s Enterprise business to 60% of India’s total software revenues as his leadership team built executive relationship, reach and coverage for SAP’s largest customers in India.

Prior to this, Sengupta was responsible for building the SME & Channels business and team for SAP India. During this period SAP had acquired 3500 + SME customers in India & Sub Continent and also built a solid channels & partner eco system. SAP’s SME business in India was rated amongst the Top 3 SME business’s within SAP Globally, in terms of key metrics like revenue contribution, profitability, customer & partner satisfaction. Sengupta  had started his career in SAP, as an Industry Sales Director for Manufacturing Industries in 2000.

 Before joining SAP, he has held various Sales Management and leadership roles in IBM, and formerly Digital Equipment Corporation ( a HP company ).

As India gears itself up as a digitally empowered society and knowledge economy in a hyper connected era, SAP remains ever relevant to support the transformation of Digital India,” said Adaire Fox-Martin, President of SAP Asia Pacific Japan. “We are confident that Deb Deep’s track record of customer engagements and deep knowledge of the industry will propel SAP India to continued success, as we increasingly deliver simplicity to our customers to address the complexities of hyper connectivity.”