SAS India Launches SAS 9 After $1bn R&D Effort

by Hinesh Jethwani    Mar 31, 2004

As part of its global launch initiative, SAS unveiled SAS 9 in India today, culminating a $1 billion R&D effort spread over the last four years, which is being touted as the biggest launch ever undertaken by the company in its 28-year history.

SAS 9 is being branded as a faster, more efficient and easier to use solution, than its predecessors. It can accommodate changing organizational needs without any loss of efficiency. The new platform connects all SAS applications so they work together transparently, and it also communicates with other data sources and programs.

Speaking to CXOtoday on the occasion of the launch, Bill Gibson, chief technology officer, SAS Asia Pacific, said, “Data duplication is a prime issue which has to be dealt with today. As far as extracting data from disparate sources goes, SAS 9 will effectively create a warehouse, where objects will be standardized for further statistical analysis. Amongst the early implementers of the SAS 9 platform, is LG Home Shopping network in Korea, where multiple data sources like SAP, Siebel and Informix were effectively harnessed to generate results.”

SAS 9 consists of an Enterprise ETL server, Intelligent Storage, Enterprise BI server, and SAS solutions.

According to Don Cooper Williams, director - marketing & alliances, SAS Asia-Pacific, “The SAS Intelligence platform will provide users a single view of the enterprise, originating at the desktop level, and spreading through the mobile user group right up to the CIO level, unlike others that provide only historical data.”

“SAS 9 includes the SAS Intelligence Platform, a broad set of integrated software for data integration, easy-to-use business reporting and unparalleled analytics. It also boasts enhancement of the most tightly integrated optimization and predictive analytics capabilities available, making it easier to answer complex questions that cannot be addressed by traditional BI,” added Williams.

To support this growth, SAS India aims to expand its direct customer facing team and alliance partners. In the past, SAS India has made successful inroads into the BFSI, Telecom and Pharmaceutical verticals where there has been high demand for BI solutions. Going forward, SAS India expects Retail and Manufacturing to be the additional growth drivers.

Vivek Gokarn, Managing Director & CEO, SAS India said, “SAS 9 will be available to our existing customers as a free upgrade. We grew 30% last year in 2003 and SAS 9 is expected to drive this pace of growth to an even higher level by 40%, by actually expanding the market for BI solutions.”

SAS India plans to impart training on SAS 9 solutions to core members of its Alliance partners who in turn would train close to 100+ executives in implementation across the country through the year.

The future potential of the BI market in India, as per a Frost & Sullivan report is reflected in a CAGR of 33.9%, wherein India figures will be US $53.2 million by 2008, up from US $15.9 million in 2003.

The company has over 120 installations in the country, and recent key customer wins include IDBI, Citibank N.A., HSBC and I-Gate.

SAS India currently has consulting alliances with, PricewaterhouseCoopers, TCS, Tata Infotech, Satyam and MindTree Consulting. Its hardware alliance partners include HP, Sun and IBM.

Tags: SAS 9