Satyam Computers is now Mahindra Satyam

by CXOtoday Staff    Jun 22, 2009

Two months after taking over Satyam Computer Services, Tech Mahindra yesterday renamed the IT company as Mahindra Satyam.

Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group, said Anand Mahindra, vice chairman and managing director of the Mahindra Group.

The logo will be adopted from the Mahindra Group. This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra group and the inherent strength of the Satyam brand, according to a company statement.

This rebranding exercise symbolizes an amalgamation of the Mahindra Group’s values with Satyam’s fabled expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organization and its people, the statement said.

Tech Mahindra, owned by the $6.3 billion Mahindra Group, bought the scam-hit IT company in an open auction in April.

The re-branding comes six months after Satyam’s founder and then chairman B. Ramalinga Raju confessed to a Rs.78-billion accounting fraud.

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