SGI’s virtual centre helps firms solve business problems

by CXOtoday News Desk    Oct 07, 2013

virtual world

Virtual experiences are increasingly being used to solve business problems in the modern world.  Going by that dictum, the Serious Games Institute (SGI) - based at Coventry University’s Technology Park in the UK has launched a new Virtual Experience Centre in Bangalore that can help Indian firms solve business problems with the help of advanced technologies.

According to Ola Knobloch, project manager of SGI, the centre was set up to create a sustainable knowledge exchange between the EU and India in technology, science, research, innovation and business.

SGI used realvue to create a Virtual Experience Centre, the technology allows businesses to create high fidelity landscapes, architectures and environments so that users can experience their buildings before actually setting foot in them.

The technology is available across multi-platforms and is cost effective assuring a greater ROI, and saves time drastically because of the virtual mode of communication, says a company statement.

Mick McLaughlin, head of marketing informed that the virtual center will support SMEs and research organizations in Europe and India to work together towards generating new business opportunities and technology transfer and they see the experience centre as a vital tool in securing business opportunities and partnerships. “The Virtual Experience Centre allows visitors to experience a virtual reception, walk through the technology exhibits, see videos and demos of the technology of interest and hold meetings with EU and Indian companies via video conference,” he said, adding that the development of a user interface also enables companies to access a data library in Bangalore, making it easier for them to locate, use records, data and research held by EBTC.

Knobloch states that India is an extremely important location with fantastic opportunities and Indian companies are already showing much interest to leverage their expertise in order to develop further business opportunities. “We are following these opportunities up and looking forward to doing further business with the Indian market,” he said.