Share, Connect & Act At Content Marketing Summit-2015

by CXOtoday News Desk    Oct 28, 2014

content marketing

Content Marketing is a $44 billion industry just in the United States, as per an industry study published by The Custom Content Council in 2013. This space has seen a lot of action in terms of venture funding, big brand content programs, and even mergers & acquisitions.

Taking it a step further, Asia’s second Content Marketing Summit, CMS Asia 2015, offers an opportunity to explore the exciting world of content marketing. It promises the right platform for convergence of ideas and learnings from over 400 delegates from across Asia. The two-day conference at Gurgaon (Delhi NCR region) on February 19-20 will throw a spotlight on savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world.

Held last year at The Leela in Gurgaon, CMS Asia 2014 attracted over 300 attendees from 7 countries in its inaugural event. While top content marketing names such as Outbrain and Taboola were sponsors along with Zirca & Yahoo, the event was packed with presentations, panel discussions, workshops and the first Content Marketing Awards. Come 2015, CMS Asia is all set to surpass its own benchmarks, with a 2-day conference at Gurgaon (Delhi NCR region)

 “In just two years, the Western marketing world has moved from ‘what content marketing’ to ‘wow content marketing.’ The shift is monumental and it’s just getting started. For brands, publishers and content creators in the APAC region, CMS Asia presents the best platform to fast-track and catch up with the rest of the world.” says Vijay Simha Vellanki, Head of Kontent Café.

RP Singh, Conference Chair, CMS Asia and CEO - Sirez Groupadded, “We are enthralled by the response to our inaugural edition of CMS Asia 2014 and we are doing everything to make 2015 edition even bigger. We have been getting enquiries for last 3 months about our next CMS Asia edition which gives us more and more confidence & motivation to make a meaningful contribution to Asia’s content marketing ecosystem.”

According to the brains behind the summit, it’s time brand marketers, publishing firms and content creators step out of their cocoons, come together, and find ways to work with each other and leverage each other’s strengths. Content Marketing Summit would be the best place to do the following:

SHARE - knowledge & ideas by thought leaders & practitioners

CONNECT - marketers, publishers, content creators, technology enablers

ACT – translate learnings into actionable steps

REWARD – felicitate good work on this field through CMS Asia Awards