Sling Media, a wholly owned subsidiary of EchoStar (NASDAQ: SATS), launched Slingbox in India, under which it has unveiled a range of video placeshifting products, namely - Slingbox 120, Slingbox PRO-HD, SlingPlayer and SlingLink. The device enables the users to watch and control live TV content from a cable box, satellite receiver, DVR or video camera on any remote device such as a mobile phone, PC, laptop or tablet located anywhere in the world via a broadband Internet connection, informed the company.

“The Slingbox is a pioneer product in placeshifting technology and marks a milestone for television viewing in India,” remarked Raghu Tarra, MD, Sling Media. “With Slingbox, consumers can now catch their favorite cricket match, show or movie from anywhere in the world. With a huge mobile and TV subscriber base, we see India as an attractive market for us.”

As stated by the company, the basic version known as Slingbox 120 that streams standard-definition (SD) content is priced at Rs.7,999 and Slingbox PRO-HD is available at Rs.14,999. In addition, the company is also offering SlingLink, which is meant to simplify the home Internet network connection and provide fast, smooth video playback; and is priced at Rs. 4,999.

“Now anyone with a Broadband Internet connection can enjoy viewing their television on a laptop, smartphone or tablet device,” commented Bhupen Shah, founder and CTO, Sling Media.

Users, according to the company, can watch their television content on smartphones by downloading SlingPlayer mobile software, giving them complete control over their living room television and is priced in various mobile application marketplaces at the equivalent of $29.99 USD.

Slingbox will be initially available in large format retailers such as Croma, Reliance Digital, and the online store Flipkart.com across Bangalore, Mumbai, Hyderabad and NCR. The company also has plans to further expand its operations to the cities of Ahmedabad, Pune and Chennai.