Smart, Interactive Surveillance To Become Necessity Than Luxury

by Priyanka Pugaokar    Jun 12, 2017


With the government giving a lot of thrust on the Smart City and Safe City projects, the surveillance industry in India is seeing a rapid growth. Today, IP Video Surveillance and CCTVs have become the norm in public spaces. However, as the market evolves and the threat landscape becomes more complicated, only CCTV surveillance is not going to ensure 100 percent security. Smart and Interactive Surveillance is an evolving segment within Surveillance space, which is shaping up in the country. Though at its nascent phase, the demand for smart security solutions is expected to bolster the growth of this market in the near future.

In a candid interaction with CXO Today, Kiran Nayak, Co-founder, PiOctave Solutions, talks about the potentials in the smart and interactive surveillance space and how the market is evolving in India.

CXOToday: What major trends do you observe in the smart and interactive surveillance space in India?

Kiran Nayak: Compared to the global market such as Europe and the US, India is nascent with smart and interactive surveillance. However, as the industry evolves and the security awareness increases, we expect that the smart and interactive surveillance will become a necessity than a luxury in the near future. In India, majority of installation of surveillance equipment are just generating unnecessary data, which are difficult to refer and monitor. Out of these millions of cameras, less than 5 percent are monitored by a human at any given time. Instead, majority of them are simply record footage and provide little value other than evidence long after any kind of crime or accident has occurred. Therefore, there is a rising need for smart and intelligent cameras with active recording that will allow to ‘pre-act’ to the situation.

CXOToday: How the Government’s initiatives such as Smart City and Safe City are bolstering the growth of surveillance industry in the country?

Kiran Nayak: Surveillance systems in India have become an integral part of the country’s infrastructure.  According to BIS Research’s study, the Indian Video Surveillance market is expected to reach $8.24 billion by 2022.  To better security, we have recently observed government initiative for surveillance cameras being set up at railway stations, housing estates, traffic signals, metro stations, markets, public parks etc. we are also witnessing a surge in the use of video surveillance by sectors like banking, finance, hospitality, transportation, education and retail, etc. We expect that the Smart Cities and Safe City projects will give a further push to the already growing surveillance industry in the country.

CXOToday: What are your core solutions in the surveillance space? What technological innovation have you brought in your offerings?

Kiran Nayak: Smart Doorbell from PiOctave Solutions is our core offering that replaces your existing doorbell switch. The device comes with 180 degree Camera and microphone and speaker. Sûrebell allows the user to talk to the person at the door from anywhere and at any time using a smart phone. With Smart motion video analytics, it can notify the user of the potential threat allowing him to interact and react to the situation. With a cloud centric approach, SûreBell is backed by a Sure Cloud engine, which includes targeted video analytics, efficient footage management and bandwidth-aware streaming. Along with SûreBell, we are bringing a Sûre Wireless Chime as an accessory, which will be integrated with SûreCloud.

CXOToday: What is your business pitch in the market? What potential industry verticals you intend to reach out?

Kiran Nayak: We at PiOctave provide solutions from Recording to Reacting. With the doorbell product, we will be introducing Interactive security and control system as our product. We will also target Personal Emergency System and energy management and control system within few months through our cloud offering and other product offerings.

CXOToday: The market is already flooded with smart surveillance products from Chinese and Taiwanese companies. How do you compete with them in the price point and durability?

Kiran Nayak: The Chinese market for such products quiet fragmented and is like an inverted pyramid. In these markets, there are few OEM, which design the hardware for hundreds of ODMs, which in turn sell their products to branded companies across the world; these branded companies majorly white label these product. This completely compromises the security of the products. As Alan Kay says “People who are really serious about software should make their own hardware” and we at PiOctave follow this philosophy.

We have developed a complete solution from hardware to cloud infrastructure to mobile application. Having developed the complete video conferencing stack, PiOctave offers complete “secured” military grade stable video solutions. We have designed our solutions to use optimal Internet bandwidth and provide best user experience addressing the privacy concerns. One of the biggest features for the product is On-The-Air upgrade, which allows us to push feature upgrades to our existing customer. We are in process of filing six patents and our objective is to compete in the Indian market with competitive pricing and excellent product quality.

CXOToday: What new partnerships are you exploring in the country to enhance your market footprints?

Kiran Nayak: We will be receiving some samples for Prelaunch of SureBell soon. We are looking at 100 samples for this build. This will be deployed for feedback and improvement. This is complete of product with 100% connectivity with cloud. Also we will be setting up distribution channel and support centres across the regions. We would possibly tie up with Door Lock Company for integrating smart lock with SureBell using Chime as a gateway. We will integrate some smart sensor like motion, gas etc. in coming months. We will also look for partnership and global sales around the world after sale of 10,000 units. We will partner with service providers and security companies to bring out products for end customers.