Smartphone shipments exceed 250 million in Q3 2013
Analysts have been banking on the impressive growth of smartphones in the coming months. A recent Juniper Research report estimates that in Q3 2013, the number of smartphone shipments exceeded a quarterly record of 250 million, representing a year-on-year growth of almost 49% from the same time last year, and also a quarter-by-quarter growth of 10%.
Samsung, Apple to lead
According to the report, Samsung now accounts for one third of all smartphones shipped with an estimated 85 million smartphones. This is a record growth for the company. The company reported a 26% percent growth in revenue, driven by a rise of smartphone sales in both the premium and economy segments.
Apple’s iPhone sold one in seven smartphone shipments during Q3 2013, representing a quarterly growth of 8 percent from Q2 2013. Even though apple underperformed this quarter, according to Juniper, both Apple and Samsung will continue to dominate the global market and will ship 20% more smartphones in the next 5 years than were shipped globally by all vendors at present.
Nokia reasserts, BlackBerry disappoints
The Juniper research shows that Nokia shipped a record 8.8 million Lumia devices and nearly 6 million Asha smartphones in the third quarter of 2013. LG maintained its smartphone shipment pace compared to the previous quarter, shipping another 12 million this quarter – a 14% increase year-over-year. BlackBerry however shipped just under 4 million smartphones in Q3 2013. The one-time smartphone major clocked up some 12 million smartphone shipments in 2010 during the same period. the disappointment is likely to continue in the coming quarter, expects the report.
Huawei, ZTE and LG together shipped over 37 million smartphones in Q3 2013, accounting for a combined market share of 15%.
Juniper research observes that the high end players will continue to grow steadily in the next quarter and especially in the emerging markets. However Juniper expects a steady decline in growth thereafter especially in maturing markets. At this point, it says that differentiation becomes key to continued success. Moreover the strategies for differentiation will be different for maturing and emerging markets. The research emphasizes on customer-centric innovation where smartphone vendors can thrive only if they anticipate customers ‘future needs.’
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