Smartphones Becoming A Key Productivity Tool

by CXOtoday News Desk    Oct 08, 2014


Smartphones are no longer mere tools for entertainment and social networking. These devices have become a key business – and more so - a tool for productivity in the enterprise. In a recent global study done by research firm GfK and BlackBerry Ltd, most Indian businesses perceive smartphones as enablers of productivity by saving time, enhancing communication and collaboration with colleagues, providing more flexibility and simplifying their lives.

According to the study, 77 per cent of smartphone users in India find that their device saves time. Globally, one-third of business smartphone users said their devices save them more than 5 hours during an average working week.

The study also found that globally 67 percent of business smartphone users indicated they are “always looking to improve their productivity” and 69 percent are “constantly looking for new ways to get things done as efficiently as possible.” When it comes to completing tasks, ‘just doing’ is no longer enough - 65 percent of business smartphone users say it is important to have a “substantial impact” on the outcome of their work and to gain a greater sense of achievement in what they do.

“Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society,” said John Chen, Executive Chairman and CEO, BlackBerry.

The study also revealed BlackBerry users to be more motivated by achievement and personal rewards compared to users on competing smartphone platforms. BlackBerry users were 43 per cent more likely than other users to agree that one of their motivations to be productive is to make a mark in their company and society, as per the findings.

The perception of smartphones has dramatically changed in recent years from being a hindrance to an enabler of improved productivity. Two thirds of survey respondents agreed that smartphones gave them the flexibility to work when and where they want - enabling work outside the confines of the nine to five workday and the traditional office space, and empowering workers to gain control over their own productivity. Smartphones can free up time as well. One third of respondents said smartphones save them more than five hours over an average working week.