Social Media Gains Precedence In IT hiring

by CXOtoday News Desk    Sep 02, 2014

social hiring

Social media is clearly becoming the order of the day for enterprises, and its impact is becoming stronger in IT hiring. A new study shows that CIOs and those in charge of IT hiring rely heavily on LinkedIn and other social media to find and screen candidates, especially their comments and impressions they have on the current employer. Similarly IT professionals use more of social media when it comes to landing up a new job.

The study, based on the findings of a TEKsystems survey notes that IT hiring trends shows that 68 percent of IT leaders would eliminate a candidate from consideration for a single negative social media post about his or her current employer. On the flip side, 63% of IT pros surveyed said they wouldn’t consider a potential employer if they saw between one and five critical social media comments about that company.

Altogether, social media play a big role for both sides in IT hiring, the study finds, which polled more than 400 IT leaders — including CIOs, IT directors, and IT hiring managers — and more than 900 IT professionals.

 Sixty-eight percent of IT leaders reported using social media to find candidates for open positions, and 82% use it to screen candidates. Not surprisingly, LinkedIn was rated as the top source for finding prospective employees, with 64% considering it as the topmost. Facebook was a distant second with only 9% approval.

The top reasons IT leaders said they use social media when trying to fill a position is to screen candidates, validate resumé claims, and finding qualified candidates.

IT professionals also heavily depend on social media. Nearly 75% said they use social media to find jobs that match their skills and interests, with 67% citing LinkedIn as the best source for finding jobs. Facebook came in second at 12%, followed by Google Plus at 7%. Eighty-five percent of IT pros said they also use social media to check out prospective employers’ cultures, products, job openings, and credibility.

The survey also reveals the state of the IT job market, where 4 out of 5 IT pros said they are open to new job opportunities, even if they’re happy with their current jobs or not actively searching for a new one. IT pros reported receiving an average of 34 solicitations from prospective employers a week (with half coming via email), which is up from the average of 23 solicitations reported in TEKsystems’ survey in 2012, even though over half don’t match their skills or goals, they say.

According to the study, a direct challenge to retaining IT talent is the fact that so many IT  professionals are open to new job opportunities, even when they are not actively looking and are happily employed. While the majority of any workforce may say they’re willing to listen to a new opportunity, the fact that IT skills are in such high demand means employers must constantly work to retain their best and brightest talent.

The survey indicates that IT pros are always on the hunt for that perfect job, with 77% submiting more than 10 resumés per week, and 21% submiting more than 40 per week. Meanwhile, 73% of the IT leaders polled said they receive more than 10 resumés in a given week for open IT positions. Fifty-six percent said more than half of the resumés they receive don’t match the qualifications for the position. There’s a lot of exaggeration in these resumés, too. Seventy-six of IT leaders believe a lot of IT resumés include buzzwords and exaggerations that don’t truly reflect a person’s true background. According to the report, use of technology jargons and the sheer number of job titles will be responsible for this process.

“There is very little conformity in the current IT job market; for example, role and responsibilities for a network administrator at one company may have an entirely different set of requirements at another,” said the study.