Socially Intelligent Firms More Successful, Says Study

by CXOtoday News Desk    Mar 31, 2014

social intelligence

Socially Intelligent Organizations - one that embraces collaboration and harnesses diversity to promote innovation and change turn out to be most successful in today’s digital business landscape. A new report by BTI Consultants, executive search division of Kelly Services titled: ‘Executive Outlook Survey 2014’ states that the success of an organization today depends on how socially intelligent or equipped they are turning out to be - both from an internal and an external perspective.

Use of collaborative technology

The report reveals that these firms use technologies such as mobile, cloud, and other collaboration tools such as web and video conferencing in order to interact with their employees, customers and other stakeholders. James Agrawal, Managing Director, BTI Consultants India states that while global economies are going through deep downturn and are reeling under immense pressure from every quarter, in order to improve the business scenario it is important to identify and respond to changing dynamics and promote the idea of the ‘socially intelligent organization.’

 The survey includes views of over 300 CXOs with 89% companies based in Asia Pacific across industries Information technology, consulting, healthcare, financial services, manufacturing, transport & logistics, and oil & gas. While half of the organizations surveyed believe they are ‘Socially Intelligent’, 77% said they are gearing towards this trend as they realize social intelligence drives profitability. 

 While successful companies have sharpened business instincts and harness all available technologies or resources to detect, interpret and confront the challenges, the report states outlook for India seems to be positive as CXOs have demonstrated that they are confident about the situation, yet they are clear that profit improvement will not come easily and that every bit of additional returns will be hard won.

The trend is seen in smaller organizations as well that are using technologies such as social media and e-mail to collaborate with their stakeholders, while building a brand value for themselves. Many are also resorting to cloud and mobile as key tools of collaboration. “Their confidence shows that while there is widespread agreement about continuing economic and business improvement, it is not unbridled optimism,” says the report.

Indian CXOs More Social

Indian organizations are awakening to the fact that unless they integrate technological improvement and foster innovation, it will be difficult to raise productivity and create greater competitive advantage, says Agarwal, adding that the new age CXOs realize the importance of harnessing new and e merging technologies more effectively leading to a more collaborative and in turn productive organization.