Sonata helps Golirious launch Apple iPhone app

by CXOtoday Staff    Apr 30, 2010

Sonata Software has developed a fashion and social networking application for Golirious, a US-based mobile software company. Aptly called "Love it or Lose it," the application allows Apple iPhone users to instantly connect with their friends and community members and request (and receive) feedback on fashion merchandises.

Commenting on their first offering for mobile phone platforms, Anand Venkatrao, president, Golirious, said, "The highly skilled and forward-thinking team at Sonata Software demonstrated real ownership and commitment in the fast-track development of the application. "Love it or Lose it" acts as the perfect shopping companion for Apple iPhone users."

The user-friendly application allows iPhone users to click photos of clothes or accessories while they are shopping and share them instantly with their friends. It allows the recipients to rate each photo they see as either "Love it," "Like it" or "Lose it" and send their feedback immediately. The application also facilitates collection of photographs of favorite items to create a "Wish List." Other key features include adding friends and viewing their profiles including their wish lists, getting help in finding gifts for "hard  to shop for" friends, adding favorite stores and designers. The "Push Notification" feature enables the users to know instantly when someone wants their feedback on a fashion choice, even when they are not in the "Love it or Lose it" application. The application is available at Apple iPhone App Store, which also features applications for other Apple products such as Apple iPod and the recently Apple iPad and Apple iPhone 3GS, a 3G smartphone.

"Our expertise in writing applications for mobile and hand-held devices, and creating value added solutions for various mobile technologies helped us come up with this innovative and practical application for Golirious within 3 months. This lifestyle application can run on high-end mobile devices supported by a backend server, enabling prospective buyers to solicit opinions from their network of friends and associates, on specific products prior to their purchase," said Aniruddha Banerjee, Head - Technology Services Business, Sonata Software.