Suguna Goes Live On Oracle Apps

by Sunil Kumar    Aug 10, 2006

Coimbatore based Suguna Poultry Farm has claimed that it has completed implementation of Oracle E-Business Suite.

The company will use an enterprise applications suite from Oracle for Enterprise Resource Planning (ERP) that includes management of key business processes.

“With the successful implementation at Suguna, Oracle has entered into a new industry in India - that of poultry farming,” claimed Subhomoy Sengupta, Senior Director, Applications Sales, Oracle India Private Limited.

S Karunanithi, GM - IT, Suguna said, “We previously had an in-house application for financial accounting. Poultry farming needs have increased exponentially. We needed a solution that actively considered decision making and inventory quality. Oracle Apps actively meets our needs.”

“Advance planning is needed for nearly 10,000 farmers and 26 feed mills across the country. This application will help in seed production planning and raw material procurement for 3 generation of chicks. In our industry we have to plan for the lifecycle of the poultry and automated planning will help in this case. We have to consider advanced supply chain balancing,” added Karunanithi.

“The product suite is for 9 crores and will be implemented in a phased manner. Our vendors needed process procurement and we have to consider payment for suppliers and a contract mechanism and giving incentives to farmers and monitoring production. We needed to automate planning for 10 feed mills and 10 hatcheries,” claimed Karnunithi.

“We are looking at HR and CRM solution, the vendors that we evaluated were Oracle and SAP. What we have to consider is integration of solutions across the enterprise,” concluded Karunanithi.

The Oracle applications implementation will extend across Suguna’s corporate office, nine regional offices and 100 branch offices, six grandparent poultry farms, 120 breeder farms, 30 hatcheries, 10,000 broiler farms, around 25 feed mills and five transportation offices.

The applications modules implemented at Suguna includes ERP, advanced pricing, enterprise asset management, self-service work request, incentive compensation, and supply chain planning and constraint brand optimization.

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The most Branded ERP in the mid market is Microsoft Dynamics ERP which is best suitable for Food and manufacturing companies ... 8 Aug 2008, Latha Reddy
I feel oracle has successfully placed its foot in rural Indian market ... 3 Jan 2007, Ram S Krishnan
SAP is the right ERP for your industry ... 6 Sep 2006, Raghuram pillai
I am Interested to know about ORACLE Apps. We are going to implement ERP from OCT.2006 IF you can help us in it , then contact in following address ... 13 Aug 2006, Patil S.G.
Oracle financial is ok but manufacturing is not suitable for most of the industries. ... 12 Aug 2006, Siraj
This ERP is not useful for staff welfare ... 11 Aug 2006, Anumalya Gupta
Speldid, Really a milestone implementation and pioneering one in Poultry Industry in India Congrats !!! SUGUNA & ORACLE India Would be grateful if they keep us posted on the proceedings and progress news of the implimentation ... 11 Aug 2006, D. Thirumalai China to Track Vegetables During 2008 Olympics
July 21, 2006 07:52 AM - Eric Kane, New York, NY
It seems as if everyday brings another story about what China is doing to promote sustainability and to address its environmental problems. Why should today be any different? According to a report in the Beijing News, China will begin tracking its vegetables in an effort to ensure food safety during the 2008 Olympics. Each vegetable will be given an identity number and file so that its origins can be traced in the event of a ?safety incident?. Furthermore, each vegetable will be inspected at a distribution center before being allowed to enter an Olympic kitchen. The report suggests that Beijing will need more than 5,000 metric tons of vegetables during the two-week event. This is clearly an attempt to address the potential for contamination from banned pesticides and pollutants that have previously been detected in vegetables from China.
... 11 Aug 2006, Rmuk
Would love to eat “BAR” Coded chiken ... 11 Aug 2006, Meghna
This surely is a landmark implementation and we congratulate Oracle as well as Saguna. We also strongly feel that in view of the worlwide focus on the tracebaility of the origin of the products which are consumed by human beings, these implementaions must also include tracking and tracing solutions. ... 10 Aug 2006, Praveen Kishore