Sun Direct TV Selects IBM for CRM, Exit Sun Micro
Sun Direct TV (SDTV), a part of Sun TV Group based in Chennai, has signed up with IBM to implement and manage Customer Relationship Management (CRM).
This multi-year deal includes end-to-end services, from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.
To keep up with customer demand, SDTV plans to implement a CRM platform for 6 million subscribers with the goal of reaching10 million subscribers by 2010, said a company press release.
In addition to providing SDTV with application management services, IBM will help SDTV to expand its billing portfolio, and includes IBM hardware and software (power systems, system x and storage systems).
"As we continue our aggressive growth plans, we will rely on IBM to help us tackle key issues surrounding billing and customer relationship management," said Tony D Silva, COO, Sun Direct TV.
Sun Direct was the first High Definition (HD) broadcast on the Direct-to-Home platform in India and claims to have over 3 million subscribers since its launch in December 2007.
- Brands Fail To Use Customer Data to Deliver Personalization: Study
- IoT Knowledge Gaps Exist In Consumer Product Industry
- HR Managers See CRM As An Effective Business Tool
- How AI Is Fueling Customer Experience Strategies
- Myriad Possibilities Of The Application Economy
- Third Party Digital Cos Will Generate Over $31 Bn This Year
- Qlik to Power Sitel's Big Data Initiative
- How Algorithms Are Revolutionizing Lending Business
- Blockchain, Distributed Ledgers Will Take Time To Mature: Gartner
- India's Insurance Sector Undergoing Massive Digital Disruption