Sun Direct TV Selects IBM for CRM, Exit Sun Micro

by CXOtoday Staff    Jul 21, 2009

Sun Direct TV (SDTV), a part of Sun TV Group based in Chennai, has signed up with IBM to implement and manage Customer Relationship Management (CRM).

This multi-year deal includes end-to-end services, from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.

To keep up with customer demand, SDTV plans to implement a CRM platform for 6 million subscribers with the goal of reaching10 million subscribers by 2010, said a company press release.

In addition to providing SDTV with application management services, IBM will help SDTV to expand its billing portfolio, and includes IBM hardware and software (power systems, system x and storage systems). 

"As we continue our aggressive growth plans, we will rely on IBM to help us tackle key issues surrounding billing and customer relationship management," said Tony D Silva, COO, Sun Direct TV.

Sun Direct was the first High Definition (HD) broadcast on the Direct-to-Home platform in India and claims to have over 3 million subscribers since its launch in December 2007.