Talisma Redefines India GTM Strategy

by Tabrez Khan    Jul 15, 2009

Talisma Corporation, the global CRM vendor, redefined its India go-to-market (GTM) strategy while launching its new CRM product for SMBs in Mumbai, training its focus on the government sector.

The company will increasingly focus on telecom and government verticals in India besides retaining its focus on the core BFSI sector. Talisma is slated to launch new applications for the telecom sector next week, while having already launched CRM applications for the government vertical earlier this year.

We are very strong in the BFSI segment and are now aggressively pursuing the government and telecom sectors in India. We will double our investment in CRM application development in India and retain our focus on R&D. We spend 20% of our revenues on R&D and will continue to do that to have a strong R&D focus, said Tim Loomer, president & CEO of Campus Management, which recently acquired Talisma.

Campus Management is a leader in ERP application development for higher education in the US. Loomer said Campus Management will be renamed Talisma as the latter was a globally known brand.

Rajendra Mruthyunjayappa, managing director-Asia Pacific & Europe, Talisma said 50% of our customer base comprises BFSI companies so obviously our strength remains BFSI. However we are focusing on the government sector as well with the launch of our Citizen Relationship Management software.

Citizen Relationship Management is a CRM software customized for government departments that helps them to manage and extract critical data and comply with the Right to Information (RTI) Act, essentially allowing government departments to manage their relationship with citizens effectively and transparently.

The company is conducting pilot tests for state government departments such as tourism and surface transport of Karnataka and Andhra Pradesh using the Citizen Relationship Management software.

Talisma is also focusing on alliances and has entered into a strategic relationship with Hinduja Global Solutions, wherein the latter will provide professional services such as back office and call centre support to Talisma s CRM customers.