Tata Docomo selects Apalya for 3G services

by CXOtoday Staff    Nov 04, 2010

3G phoneTata Docomo partners with Apalya Technologies, a mobile media and entertainment company, to providing mobile TV services on 3G platform across India. Tata Docomo recently became India’s first private telecom operator to offer 3G services.

“Our aim is to bring interactive, on demand, and informative entertainment into the hands of mobile users in an optimized and cost effective way,” stated Vamshi B Reddy, Co-founder & CEO, Apalya.

Apalya informed that its mobile video delivery platform seamlessly streams video content to consumers, integrating mobile operators billing system, content owners’ interests and mobile advertising, creating new revenue streams across the new media value chain.