Tata Group To Enter Wearable Biz

by CXOtoday News Desk    May 02, 2016

Smart Watch Image Courtesy www.rudebaguette.com Tata group now wants to explore itself in the booming wearable space. The company intends to entered into the wearable business with a launch of smartwatch. 

According to the Bloomberg report published in the Times of India, Tata is developing wrist devices for two very distinct markets: Yoga enthusiasts and factory workers.

One’s a watch that tracks breathing patterns, alertness and other metrics key to practitioners of the ancient discipline. Another will detect falls or other mishaps on plant floors, and is currently being tested among crane workers at Tata Steel Ltd, the report states. 

The smartwatch segment has been dominated by tech companies such as Apple, Motorola and LG. The move of Tata symbolize how the 148-year-old conglomerate is trying to place innovation at the heart of a sprawling empire of 100-plus companies, including Tata Consultancy Services Ltd and Tata Motors Ltd. It’s betting big on a series of emergent technologies like graphene for phones, hydrogen fuel cells and drones, though it’s starting small.

“We are going back to the basics with our yoga wearable. Users can stop many lifestyle diseases at their very onset,” said Gopichand Katragadda, group chief technology officer of Tata Sons Ltd. “We have the technology to develop different kinds of wearables and we want to bring Made in India products into the market,” he added. 

Earlier this year, Titan Company Ltd, a subsidiary of  Tata Group unveiled JUXT, a smartwatch in partnership with global technology giant HP Inc. The company said the watch is aimed at providing connectivity while staying true to the essence of classic watchmaking.