Tata Motors, Microsoft Collaborate To Boost Connected Cars

by CXOtoday News Desk    Feb 16, 2017

connected

Tata Motors and Microsoft India today announced a strategic agreement which will see both companies making strides in vehicular technology. Tata Motors will leverage Microsoft’s connected vehicle technologies to bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud.

The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. This will be through Tata Motors’ unique user interface application and services suite utilizing Microsoft enabled functionality like advanced navigation, predictive maintenance, telematics and remote monitoring features.

Guenter Butschek, CEO & MD, Tata Motors, informed, “We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

“Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience,” Anant Maheshwari, President, Microsoft India said.

Using Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, with greater safety & security as well as services to maximize better use of newly found in-car free time.

In addition, Tata Motors’ recently launched ring-fenced vertical, TAMO, will act as an open platform to foster innovation through a startup ecosystem and develop vehicles with on-the-go connectivity.

In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial & mapping and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

In the future, Tata Motors vehicles will offer drivers and passengers a highly digital driving experience. Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates. These will be powered by Microsoft Azure cloud and services such as advanced analytics, machine learning, IoT and artificial intelligence, according to a joint press statement.

The driving scenarios is becoming very interesting. Based on their profile and location data, vehicle owners can receive proactive point-of-interest, shopping and route assist recommendations enabling them to achieve more on the go, believe experts, besides the emergence of pre-emptive service alerts based on vehicle health data will enable owners to avoid costly down time en-route on planned road trips.

At the same time, by capturing, analyzing and acting on live road conditions, vehicle owners will be able to increase safety, optimize vehicle performance by avoiding roadblocks and rough terrain. By unifying navigation, data elements like maps, weather, traffic, and parking the solution can deliver optimized routing and location based services to vehicle owners, a Microsoft statement said.