TCS To Manage Diageo’s Global IT Infrastructure

by CXOtoday News Desk    Feb 21, 2014


Diageo, the world’s leading premium drinks business, has selected Tata Consultancy Services (TCS), the leading IT services, consulting and business solutions organization, as its new global IT provider.

According to a company statement, TCS will manage Diageo’s global IT infrastructure, data centers and servers, in addition to providing service desk support to employees. This solution will provide a greater level of flexibility and differentiation of services to meet market needs and allow for the swift adoption of future technology trends and an enhanced current self-serve capability to deliver an improved end-user experience.

Ivan Menezes, Chief Executive Officer, Diageo plc, commented, “Our partnership with Tata Consultancy Services is the latest milestone in our strategy to create a world-class IT service to support Diageo’s global strategy and deliver efficient growth. Working together, I believe that we can make a significant step change in the way that IS supports our 36,000 employees around the world, giving them the freedom and agility to drive growth for Diageo in each of our markets.”

Natarajan Chandrasekaran, Chief Executive Officer and Managing Director, TCS,commented, “Globally businesses are embracing technology to enhance customer experience, drive innovation and propel their growth. Smarter IT – from the data center to the end-user’s experience – is critical in this context and we are delighted to work with Diageo to help enable this transformation using our strong industry expertise and technology capabilities.”

Mette Ahorlu, Research Director, European Services, IDC, said, “TCS has invested strongly in infrastructure management over the past few years and has created a value proposition that appeals to many European organizations. Its industrialized service delivery combined with a flexible approach to clients matches client needs well as this deal shows.”

The decision by Diageo to partner with TCS is the latest milestone in a program to transform the way it provides IS services to around 36,000 employees, operating in 180 countries around the world, say analysts. Diageo has an outstanding collection of beverage alcohol brands including Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Baileys, to name a few.