Tech Mahindra, Unity Partner For Immersive Reality Tech

by CXOtoday News Desk    Nov 09, 2017

Tech mahindra

Tech Mahindra has announced its partnership with Unity Technologies to open a Centre of Excellence (CoE) targeting Communication and Media & Entertainment segment. Unity Technologies is credited with producing popular creation engine, which reaches nearly 3 billion devices and powers nearly 2/3rds of all Augmented Reality (AR) and Virtual Reality (VR) content.

The CoE will be located at Tech Mahindra’s campus in Bangalore and will specialize in solutions targeted at Communication, Media & Entertainment segment which will be completely developed by Tech Mahindra using Unity 3D as a platform. It will also focus on catalyzing and facilitating training, consulting, advice and research to the developers in the domain.

“The next cutting-edge technology will be in the AR/VR space which is fast catching up in almost all major domains. We recognize the scope for growth and development in telecom and Media & Entertainment space and are pleased on partnering with Tech Mahindra for the Centre of Excellence. Tech Mahindra gets the expertise in building world-class products for a dynamic industry vertical like boardcasting, making them our preferred partners in disrupting innovation,” said, Dave Rhodes, Chief Revenue Officer, Unity Technologies.

“More and more customers are looking for immersive experience with regard to gaming and media and entertainment. Through this partnership, we are delighted to be one of the earliest ones to bring our expertise in developing AR/VR/MR solutions at a faster pace, thus helping customers in adding value to their end-users/consumers. Our partnership with Unity would help us penetrate the space more aggressively. This is poised to be a one-point solution for all sub-segments in Media & Entertainment,” said, Indraneel Ganguli, Senior Vice-President & Global Head, Marketing at Tech Mahindra.

Tech Mahindra is aggressively pushing ahead with its D.A.V.I.D strategy, which constitutes of five key pillars such as digitalization, automation, verticalization, innovation, and disruption. The company believes that AR/VR is going to be one of the key technology areas that would hugely contribute towards shaping the future in an increasingly digitalized world. 

“We are creating a Centre of Excellence that will build comprehensive business solutions combining AR/VR applications with an enhanced personalized user experience that will improve business value for our customers,” added Ganguli.