Thin Multimedia Bags Tata Teleservices Contract

by CXOtoday Staff    Apr 05, 2007

Taking forward its aggressive strategy to expand the brand in the Indian market, Tata Teleservices will be deploying multimedia solutions on mobile phones.

Thin Multimedia, Inc. (TMI), a developer and provider of mobile multimedia solutions, and Tata Teleservices Limited (TTSL), an Indian mobile service provider, have announced an agreement to implement TMI’s thinMME Mobile Multimedia Solution on Tata Teleservices network in India.

Tata Teleservices will license TMI’s thinMME (Mobile Multimedia Engine) to enable multimedia playback of content on its handsets. TMI’s thinMME allows users to access multimedia content from the Internet and play it back on their handset in real-time, and also view multimedia content from their handsets.

thinMME can be integrated into cell phones, smart phones, PDAs, and other portable devices. It operates on a variety of platforms such as Brew, Symbian, WIPI, Java, and Linux.

Pankaj Sethi, President - Value Added Services, Tata Teleservies, said, “As India evolves from a pure voice to data driven market, we want to take the lead to be the first service provider to offer exciting mobile media services, which are not handset dependent. The license with TMI would enable us to offer rich and cutting edge multimedia contents on any handset at affordable prices. TMI’s full range of compression/decompression (codec) software offers superior compression ratio enabling consumers to enjoy multimedia content without worrying about the battery drainage.”

“We have been commercially serving the Indian mobile market since 2002 with Reliance Infocomm, and are looking forward to working with Tata Teleservices to make a major impact in the rapidly growing market in India,” said David Kim, Senior Vice President of TMI.

Tata Teleservices offers integrated telecom solutions under the Tata Indicom brand, with a customer base of over 16 million. With CDMA 3G1X technology for its wireless network, Tata Teleservices operates in 3400 towns across 20 circles in India, i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. .

It offers various telephony services, including Mobile services, Wireless Desktop Phones, Public Booth Telephony and Wireline services.