How Ozonetel Helps AIDS Patients To Be Self-Reliant

by CXOtoday News Desk    Jun 22, 2015


The reach of technological innovations continues to grow, transforming the way medical care is provided. Be it Cloud or wearables, advances in healthcare technology are aimed at improving access, enhancing real-time care and reducing costs.  As more and more customers are leaning towards cloud telephony, there is going to be a huge surge in telephony applications in healthcare.

When it comes to designing technological solutions for India’s rural population, it requires a different expertise. Communication is a challenge especially if it is a healthcare solution targeting the illiterate.

That was the challenge faced by Grameen Foundation in providing timely healthcare to AIDS patients in the marginalized sections of the society. The Foundation, which works along with Bill & Melinda Gates Foundation, developed mHealth MOTECH service, an effective voice solution supported by Ozonetel’s KooKoo technology, which sends reminders and alerts about medicines to AIDS patients and caretakers, thereby making the former self-reliant.

In this case study, we provide an insight into how Ozonetel helped Grameen Foundation in ensuring real-time care to AIDS patients.

The Challenge

The target population for Grameen Foundation’s mHealth solutions is largely illiterate, lower income group people where SMS would typically not be an effective means of communication. They needed to be reached over voice messages. The messages needed to be personalized messages in the end user’s own particular vernacular language.

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The time of day for a reminder message for each individual needed to be personalized. Repeat reminders mechanism was required. Interactive communication was necessary for users/patients to intelligently report their health conditions where navigation through questions would be guided by the answers provided.


The solution

The Treatment Advice by Mobile Alerts (TAMA) program with custom apps for both telephony and mobile sends reminders and alerts to patients and their caregivers about the intake of medicines.

Ozonetel platform enabled easy development of an automated voice message solution, just with web development technology resources which are widely available, as compared to scarce voice scripting specialists. Grameen Foundation and their then software development partner, evaluated the available IVR vendors in India on which solutions would be suitable for integration with Grameen Foundation’s MOTECH mHealth implementation.

In the evaluation, Grameen Foundation and its software development partner, found Ozonetel’s KooKoo platform very user friendly and suitable to their application and services. They subscribed to KooKoo Telco resources and developed the entire IVR solution upon the same. The KooKoo platform supports open APIs. It has over 5000 registered developers. It offers the simplest and easiest way to build telecom applications, IVRs, and outbound campaigns and it can be used to support a wide array of  telephony functions.

All the dynamic IVR content is uploaded by Grameen Foundation. The uploaded IVR messaging content is then broadcast to pre-defined target audience at predefined timings. The Kookoo interface allows core logic to be retained in the business layer within the MOTECH implementation while handing over voice communication to the Ozonetel platform.

 Benefits Of KooKoo Platform

- Scale on demand

- Protection from obsolescence

- Pay for only what you use

“Ozonetel has been a great partner for delivering Grameen Foundation’s mHealth MOTECH service to the remote population.  Integrating with KooKoo worked well for our mHealth solution as it allowed us to focus on our backend rules engine and call flow logic to provide services for improving healthcare and healthcare delivery while KooKoo handled the voice and short messages delivery over mobile network. This flexibility is unique. Operational issues have been few; responses from  Ozonetel Customer Care were prompt,” said Kamalika Sen , Senior Program Manager, Grameen Foundation.

The service has been greatly appreciated by the end user patients - they came to depend on the service to remind them to take their medicine. They feel cared for even while they are not actually in front of their doctors.  It is expected that regular messaging will ensure that the message is reinforced in the mind permanently and patient will adopt the same as a habit and subsequently become self reliant.