Though not robust, Indian tablet PC market has signs of growth
This month, Micromax overtook Apple to reach the number two position in the tablet market in India with 14% market share, according to International Data Corporation (IDC).
Samsung continues its dominance in the India Tablet PC market with Apple in the third slot. However, Micromax continues to give stiff competition to Samsung and other tablet makers due to low cost devices.
Increasing demand for mobility across the consumer electronics sector can fuel the growth of the India Tablet PC market, but it has not been very significant this year. According to 6Wresearch, India Tablet PC Market shipments volume reached 3.44 million units for the year ending June 2014. A Cyber Media Research (CMR) report stated that tablet shipments in India fell 17.5 percent in January-March 2014 quarter to 746,463 units compared to 905,594 units in Q1 CY2013.
Despite affordable prices and growing need of customers for OS (Operating System) based devices that are contributing to popularity of tablet PCs, there are other factors that are hindering the growth of the India Tablet PC market.
Acceptance of easy-to-carry phablets among the Indian consumers acts as a hurdle for the projected growth of India Tablet PC market.
The tablet market registered a growth of just 76 per cent in 2013-14 compared to the over 400 per cent growth in 2012-13, IT hardware industry body MAIT said. This is attributed to lack of entry-level tablets.
Further, delay in BIS (Bureau of Indian Standards) certifications have deferred the entry of foreign players halting the growth of India Tablet PC market.
MAIT President Amar Babu told IANS: “The Bureau of Indian Standards (BIS) norms impacted the tablet market. Due to the compulsory registration issue many entry-level tablet makers could not release their products in the market, which affected the sales.”
Notwithstanding the current hurdles, the projections show that the tablet market will grow rapidly in the coming years.
According to “India Tablet PC’s Market Forecast & Opportunities, 2016” India as a tablet PC market has a huge potential as the overall consumer spending and acceptance is increasing in the country.
Indian players especially across the IT sector are implementing BYOD (Bring-Your-Own-Device) policy. Further, government initiatives, multiple distribution points and emergence of new players are likely to drive growth of the local and international vendors in the India Tablet PC market.
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