TinyOwl Boosts Operational efficiency With New Biz Model

by Press Release    Nov 04, 2015


In an attempt to strengthen its foothold in the market, food ordering app TinyOwl has undertaken a streamlining to unlock the organization’s operational efficiency by deploying scalable city level frameworks. While the app has witnessed remarkable growth in the past year, the current focus for the company is to now attain a viable business model from a long term perspective, in consideration of the current market challenges being faced by food ordering players in India.

TinyOwl has undergone an organizational restructuring to increase its efficiency and productivity, involving eliminations of certain positions from the company, as part of this process.

In alignment of the current organization focus, TinyOwl will be scaling back nationally, with optimization of resources across verticals being the key focus. This development has been made on a strategic level as a step towards sustainability and growth for the brand in the current challenging market scenario. While TinyOwl will continue to operate in 6 cities, the new model will be initially tested in major metros Mumbai and Bangalore.

Talking about the recent developments, Harshvardhan Mandad, CoFounder & CEO, TinyOwl said, “The current strategic focus for us as a company is to build TinyOwl as a sustainable, profitable and scalable business, working towards the ‘big dream’. With the current take rate being 45–60, we are looking at a more commensurate operational structure. Every business goes through its own unique journey, with some hits and definitely some misses. We have had our share too. But the important aspect is to learn from your journey along the way and continue to do what is best for the brand.  We thank all our employees for their contributions in making TinyOwl one of the fastest growing startup brands in the market today.”

With the refurbishing of the brand, the company is aiming at developing an enhanced ecosystem of business management with a strong and robust backend looking at long term sustainability. One of the youngest players in the ecosystem, TinyOwl hopes to continue add more value to partners and provide the best of food ordering experience to its customers with enriched offerings and services. 

From being a five member start-up to being one of the fastest growing startup brands in the market today, TinyOwl continues to be focused on strengthening the brand’s position in the market.