Exclusive: Guy Kawasaki On How CIOs Can Stay Relevant

by Phalgunn Maharishi    Nov 17, 2016

Guy Kawasaki, Chief Evangelist at Canva and Entrepreneur from Silicon Valley, USA, offered tips for CIOs on how to embrace new technologies in this new digital age at the Gartner Symposium/ITxpo 2016 in Goa.

Guy Kawasaki on how CIOs can be relevant

In an exclusive video intercation with CXOToday’s Phalgunn Maharishi, Kawasaki lists out the five things that would make CIOs enhance their role in the modern technology-led enterprises. 

Kawasaki, who was part of the original marketing team that went to market the first-ever Apple Macintosh in 1984, says that he continues his love affair with Apple products. In fact, he has a tip in this regard for the CIOs as well. 

The man who is credited with bringing the term ‘evangelism’ into the technology world, Guy Kawasaki said that when he joined Apple in 1984, he never dreamt that the company would grow to such heights. “In fact when I saw the growth, I decided to quit,” he said jocularly. 

He had a word of praise for Mumbai’s famous ‘Dhobi Ghats’ where thousands of clothes are brought, washed, ironed and delivered to their rightful owners without a single error. “There are no barcodes, no RFIDs here. Still they manage to get things right, time after time. This is something that is a big lesson for CIOs who can use technology to ensure exactly same or even better results,” he said.

Highlighting the importance of riding the growth curves in an enterpreneurial journey, Kawasaki recalled the story of Nokia which existed many decades ago. They changed their domain repeatedly and ensured relevance in each of their ventures at different points in time. It is only when the mobile phone industry went berserk that Nokia failed to ride the curve. “And the results are there for all of us to see,” he said. 

Taking a moment to recall his association with Steve Jobs, the evangelist who now sits on the Board of Wikipedia, described the world today as a less interesting place without the presence of Apple’s famous founder. “It took four years for Steve to enhance the MacBook Pro. So, give him some time and he is sure to come up with Universe 2.0,” he quipped reminding the audience that he’d play the role of God’s designer.