How to use Twitter to promote your brand

by Ankita Mohinta    Jul 08, 2013


There is no right or wrong way to go about expressing thoughts and opinions on Twitter. If a user is using Twitter to promote a brand or service, or simply using the medium to express thoughts its important to do so in a way as to not offend or pick up fights with anyone in twitterville! Sharon Gaudin in her blog on computerworld, writes about how some users may need some twitter etiquette classes. “People write without thinking through how what they’re writing might be received,” said Rob Enderle, an analyst with the Enderle Group. “They write when they are angry or upset, and they try to be funny in times of crisis when humor likely won’t be well received. The important thing is to remember that this is part of their personal brand which they’ve spent their lives creating and is likely the most valuable asset they own.” Patrick Moorhead, an analyst with Moor Insights & Strategy and Brad Shimmin, an analyst with Current Analysis, agrees with Enderle’s opinion that there are common mistakes that many Twitter users make. Some people try to be funny during a crisis. Others comment in an online argument without knowing much about the issue, spam or make nasty Twitter comments to seek revenge on someone. Tweeting without thinking can lead to problems.


Here’s a list of do’s and dont’s if you’re using twitter to promote your business brand :


Do have a plan: There are specific times on twitter when users can put across important information which which attract attention. Usually morning, midday and late afternoon is when people tweet for business purposes. Make sure your tweet are aligned with your marketing initiatives.


Do engage and interact with audiences: Twitter is a place to engage with other users. Use this platform, as an effective marketing tool to build a professional relationship with your audience.


Do have a positivity and consistency: Optimism is the best way to get yourself heard on a larger scale because people react instinctively when they see or hear a positive tweet than a negeative one.


Don’t get personal: Remember that Google indexes tweets so you never know where your tweet might end up if its retweeted or shared. Avoid tweeting anything that customers or your colleagues might find insensitive or controversial.


Don’t oversell: Automating tweets may cause target audiences to get irritated or bored. Constantly talking about how great your brand is might negatively impact customer feedback.


Don’t use corporate jargon’s or rhetoric’s: If your tweeting on behalf of a technological enterprise, avoid using technical jargons that target audiences might not understand. Unless the target audience is completely in sync with the latest technology jargons, don’t follow a corporate brochure. Its always better to users terms that most people are acquainted with.