Top 2013 tech trends that will shape the enterprise

by Sohini Bagchi    Nov 12, 2012

global tech trendThe ever complex business and technology landscape is prompting CIOs and organizations globally to make the right technology investments. Strategic IT planning and investments, depends, to a great extent, on the predictions for the coming year. Speaking to CXOtoday on the top enterprise technology trends in 2013, Tim Jennings, senior technology analyst at Ovum said, “There will be significant changes in different areas of IT and the role of the CIO will be even more strategic in the coming years, as he would be compelled to develop operational and investment models that embrace technology-led innovation from every functional unit within the enterprise.”

According to Jennings, “Although a number of business and technology trends will continue to play a role in shaping the enterprise, the ones that are pivotal to the success of business strategy next year would be big data and analytics, IT consumerization and of course cloud computing.

Big data and analytics

According to Jennings, the adoption of big data will increasingly become mainstream. In 2013, the trend will be to integrate big data into the data center and the core business. He believes that with the exponential growth of data volume, velocity and complexity, enterprises are forced to move beyond single, big data projects. Enterprises will be mining their large data sets to understand their customers better and deliver a superior customer experience and relationship. The rise of social media data will further enable big data to play a pivotal role in the enterprise space.

Ovum predicts that every aspect of business will require analytics to optimize cost and performance and also bring in simulation in every area of the enterprise. Strategic use of big data and analytics policies, according to Ovum, will pave way for more informed business decisions. More and more enterprises next year will understand the need to provide simulation, prediction and optimization through analytics to empower decision flexibility in their day to day business functioning.

Another trend impacting the BI and analytics space is the growth of mobility devices. However, Jennings also believes that along with the growth of mobility in the BI arena comes the complexity associated with BYOD (bring your own device) in the enterprise. “The BYOD trend is inevitable, as users are looking to own their choice of device and enterprises seeing it as saving procurement costs. Next year, this trend will offer enterprises both opportunities and challenges,” he says.

Enterprises using big data and analytics in a transformative will realize its substantial benefits, believes Jennings. As more CIOs try to understand the trends that are driving the adoption and use of strategic big data, BI and analytics technologies, they will gain a solid understanding of the vendor dynamics that are shaping the BI and analytics market and influencing investment decisions.

Cloud computing

The year 2013 would see a considerable number of enterprise customers considering cloud as part of their corporate IT and it is high time they should adopt cloud in their business functions, said Jennings. For many enterprise customers now, the hype around cloud surrounds benefits around IT operating costs, decreased capital spending, and increased flexibility, believes Ovum. Going forward, while cost remains a driving factor for many cloud services investments, more customers will consider cloud more strategically, in terms of what it could mean for improving business processes, entering new markets and geographies, and increasing overall business efficiency. Jennings believes that access to innovative mobile, social and collaborative apps underpinned by analytics will continue to drive cloud adoption next year.

Most enterprises will continue to adopt a hybrid model in 2013, while a number of organisations will start exploring private cloud as well. He also believes that the cloud security market will enter a new shift and next year, enterprises should develop a long-term strategy for continuous security improvement and deliver an executive reporting scheme that addresses cloud security needs in their organisations.

IT consumerization

Consumerization of the enterprise mobility market will continue to dominate 2013. According to Jennings, the BYOD trend is here to stay and will be driven by factors such as the phenomenal growth of mobile devices such as smartphones and tablets and also employees preference in accessing corporate data through their own devices. This will prompt CIOs to change the way in which they engage with the rest of the business.

According to Jennings, the enterprise mobility management market is set for consolidation and a move towards mobile application management. He recommends that enterprises should build a corporate mobility policy that embraces consumerization and deals with the challenges it presents. The predictions for the coming year also include the growing impact of social networking platforms on enterprise collaboration strategies, convergence of selected SaaS CRM and marketing services and collaboration.

The adoption of new smart devices and sophisticated web services in the consumer market is extending the gap between user expectations and the services being delivered by corporate IT,” explains Jennings. He believes that it order to minimize this disconnect, the CIO will have to act as an enabler of innovation for the business, which in turn will create for him the opportunity to play a central role in both operational and commercial strategy.